The steps to changing an organization's future are seemingly easy - draft a vision, set objectives, meet goals and tell the world. But, a transformation calls for something more - a dramatic change or metamorphosis. Operationally, shifting an organizational culture is not so easy as one has to change perceptions and behaviors of both those responding to the change and to those changing. It no longer is news that electronic publishing, digital resources, online learning, multi-tasking, time jugglers have shifted our well established practices of collection building, reciprocally sharing materials, teaching steps to search and evaluate information, building complex discovery standards and systems and protecting quiet rooms for focused learning. We are shifting our challenge from figuring out what we can do with what we have, to planning, shaping and sharing the doing with others.