A New Media Homiletic?
Rev. Casey T. Sigmon, Ph.D.
Out of the chaos of war, revolutions, flower power, cults, civil rights movements, and decline in church attendance, our very own Fred Craddock joined the conversation started by homiletician David Randolph in 1969 about the need for a new hermeneutic/homiletic for preaching. This new homiletic, according to Craddock and Randolph, should be "designed to bring the word of God to expression in the concrete situation of the hearers" (Randolph 1969, 19) in place of the old homiletic that "spoke but did not listen" to the situation of the people (Craddock 2001, 26).
Practitioners of the "New Homiletic" introduced a proposal for sermon content that took seriously the world of the Bible and the world of human beings breathing and experiencing the sermon each Sunday in creative tension. As Craddock said, "Taking the congregation out of context is as much a violation of the Word of God as taking the scripture out of context" (Craddock 2001, 104).
The New Homiletic also invited new forms of preaching shaped by the medium of the Gospel story and the storytelling media of the day. [1] In the next wave of New Homiletics in the 1980s, Eugene Lowry and his "Loop" in The Homiletical Plot played with the movement of the 20-minute sitcom for the sermon form, plotting movement from itch to scratch in the experience of the listener, from oops and ugh about real situations in need of resolution to whee! and yeah! as the Gospel reshapes what seemed unsolvable. David Buttrick interacted with film studies in his Homiletic and encouraged preachers to plan a sermon not with points (three points and a poem!) but with a plot (moves and structures).
Now one might ask fifty years later what the new media are inviting preachers to consider when it comes to effectively communicating the Gospel. And what might Netflix and reels say to us about homiletical form? What should the content be?
Do we need a New Media Homiletic?
I am writing a book for preachers and congregants with Cascade Press to address this question. Stay tuned for more.
However, for now, here are some initial invitations I have for my Disciples colleagues who wish to explore a new media homiletic today:
1) First, preach in such a way that you invite curation, play, and conversation. This could mean that you share snippets of the sermon on Sunday on Insta, Facebook, or TikTok. And it could mean that you flip the sermon and find ways to gather people around a theme/text for actual conversation instead of a 20-30 minute monologue. I’m with Craddock when he encourages the preacher to, “seriously” consider “whether it is best to continue to serve up a monologue in a dialogical world” (Craddock 2001, 15). Create hashtags and QR codes that invite congregants to play with the message and share their insight on social media during the week.
2) Build sermons collaboratively on social media. Monday morning, pop onto a platform and share the unpolished starts of the sermon: this is what I’m thinking about looking toward Sunday, and here is the text…then ask on social media, what do you see/hear/question in this text?
3) Don’t be a ChatBot preacher. The pulpit doesn’t need to be a theological Alexa or Siri. Think more towards offering formational space to encounter God through a sermon and less about reporting facts about the text that a 14-year-old can google and fact check in a second. So far, I’ve noticed that ChatBots aren’t great at telling stories, jokes, or expounding upon meaning of a text for a particular people in a particular situation.
Generations coming up in the church are being shaped daily by the fast-paced, visually engaging, remix and share, scroll culture of new media. Should that matter for preaching?
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