The Big Apple is back in New York City

Media Contact:

Trey Jenkins

718-878-5909

For Immediate Release:

Bronx, New York, June 16, 2023 – As you might have noticed in recent weeks, LeMonde Studio's Big Apple set up camp in the Bronx for the first time. The now iconic structure will be displayed at Lou Gehrig Plaza until August 31st.

"We are excited to bring something new to the 161st Street BID," said Trey Jenkins, Executive Director of the 161st Street BID. "Public art and activations like the Big Apple are important aspects of city life. An activation like this is typically reserved for neighborhoods, not in the Bronx. We're happy to lead the charge in changing that."

Ensuring their experiences were accessible to everyone has always been a priority for LeMonde Studio. They are stoked to install one of their all-time favorite projects in a vibrant location. We genuinely hope this is the first of many projects in the Bronx.

About the 161st Street Business Improvement District:

Founded as the Capitol District Management Association in 2009, the 161st Street Business Improvement District (BID) was created to provide a vibrant commercial district and improve the quality of life for those who live, work, visit and shop on 161st Street in the Bronx. The 161st Street BID aims to keep the streets clean, promote commerce and enrich the area through special events and cultural projects. The BID is in the heart of the Bronx Capitol District, located on and around 161st street in the shadows of Yankee Stadium. In addition to Yankee Stadium, the district contains many municipal buildings, recreation sites, community organizations, unique shops, restaurants and services. To learn more about the 161st Street BID and stay up-to-date on all happenings in the area visit 161bid.org.

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