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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

15 July, 2024



Greetings from BBI:I am honored to again be a part of the 2024 Most Influential Women in Radio from Radio Ink. Thank you!


What Clients are saying about BBI:

"The results are in and the survey says...Pat Bryson has nailed it!"

Joe Conti

President Pennsylvania Association of Broadcasters

I'll be speaking to the Texas Association of Broadcasters August 8th in Austin, Texas. Our topic will be "Getting the Appointment". If they don't go into our sales funnel as prospects, they can't come out as sales! Hope you may join us there!

I'll also be speaking to the Mississippi Association of Broadcasters Sept 24 and 25. See you there?

A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has four times been named one of Radio Ink's Most Influential Women in Radio


He Wasn't Wearing a Red Cape, But He Saved The Day

Meet Aaron

Lately I seem to be stuck on service. Maybe that's because today's difficulty in hiring good people who not only show up but want to work is making BAD service the norm. When I experience good service I notice it. When I experience GREAT service I stand up and applaud. And I write a newsletter about it.


I continually think, "How can we translate this example of great service into how we serve our clients?" In every example, there is one common denominator: Find out what problem a customer has and solve it. It's that simple. It's that complex. It means getting out of our world and into theirs. It means asking the right questions. I means creating a "Bespoke Campaign" that will exactly fit their needs at the moment.


I recently had the privilege of speaking to the Western Association of Broadcasters in Banff, Canada. I like Canada a lot. But there is one thing that always creates a challenge for me and that's the problem of iced tea. Now for most folks, that would be no problem. But I don't drink coffee. I don't drink sodas. But I DO drink iced tea....lots and lots of tea. And I take mine straight. No lemon, no sugar. And I like it brewed. In Canada, they serve Nestea. Remember that? It's a sugary, lemony, instant concoction that should never be labeled as "tea".


This particular morning, I was in the ballroom setting up for my talk. My suitcase had decided to take a side journey without me, so I was already bemoaning the fact that my example of "dress for success" was going to be stymied by speaking in my travel clothes. Then we had trouble getting the sound to work. Not my best day.


A young man appeared. He was setting up the buffet for the breakfast. He asked if he could get me coffee. No, but I'd LOVE an iced tea. I fully expected to get the answer, "Sorry, we don't have that." But instead, he said, "Certainly. I'll brew some right up." He left, he returned, he came bearing an entire JUG of iced tea.


Oh happy day! I fueled myself with caffeine, ignored the fact that I was speaking to a room full of professionals dressed like a tourist and delivered an award-winning speech. All thanks to Aaron! Well, maybe not all thanks to Aaron, but he certainly made my day a lot better.


The conference was held at the Fairmont which is known for good service, but Aaron provided a shining example of uncovering a need (the speaker was caffeine-less and needed something to go right). He went out of his way to provide an answer to my request, and he did so with a smile.


What do your clients need? What they need today might not be the same thing they needed last week or last month. That's why every interaction with them should include questions to keep pace with the rapidly changing world of business. Answering their need might mean stepping out of the ordinary and creating something special for them.


What happens before, during and after the sale determines our word of mouth. Will we receive referrals from happy clients because we give them better service than any other salesperson? Will we meet their needs?


Find the problem, solve the problem. Higher revenue awaits!


Happy Selling!

The Client's Corner

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Finish 2024 with strong momentum and A+ players!

Words to Live By ....


"There are ordinary people out there doing

 extraordinary things."

Neal Shusterman


Add this to your library!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

BBI Welcomes 7 Mountains Media

We have a great group of Account Executives!

The week was fun....and intense! My thanks to all!


We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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