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We are excited to introduce our new Wise & Healthy Aging logo! Now, with an upbeat, modern look and feel, our new logo reflects the strength and vitality of healthy aging. The lettering is bold and easy to read, while the tree icon and its bright colors signify our optimism in helping to make the aging process better for our clients, their families, and caregivers.
Why the change?
Our former WISE logo was developed in 2007, after the merger of WISE Senior Services and the Center for Healthy Aging. The logo’s wording and symbolism allowed us to keep part of each organization’s name to honor our history and to maintain name recognition for the work we were each doing in the community.
While the logo has served the agency well for the last 16 years, we felt that it was time for a refresh. Much in the world of aging has changed over the last two decades, and our goal was to make a change that would better represent Wise & Healthy Aging and the diverse population of older clients, caregivers, and families that we serve.
To that end, we reached out to Renee Fraser, the Founder and CEO of Fraser Communications, the largest woman-owned, integrated marketing communications agency in the West, to help us develop our new logo. Renee serves as a Board Director for WISE & Healthy Aging and enlisted her team to refresh our logo, pro-bono! Fraser Communications is known for helping brands stay relevant in today’s fast-changing market and we couldn’t be more pleased with the logo that they delivered! Thank you to Renee and her Fraser team!
What’s next?
In the coming weeks, you will start seeing our new logo on communications that you receive from us, as well as on our website, social media accounts, brochures, flyers, signage and other forms and documents. In the meantime, if you have any questions, please do not hesitate to ask!
As always, thank you for you continued support.
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