Digital Analytics and its Impact on Digital Marketing
(June 8th - Virtual & Regina)
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CIPS Saskatchewan Presents:
Digital Analytics and its Impact on Digital Marketing
Hybrid Event (Regina & Virtual) – June 8th, 2023
11:30 am MST – Registration and lunch (in person only)
12:00 pm – 1:00pm MST – Presentation
In-Person Location: SaskTel, 2121 Saskatchewan Drive, Auditorium Room, Regina, SK
Virtual Attendees will be sent an event link
Speaker: Jarrett Emslie, Chief Technology Officer, sMedia
Jarrett is a proven results-driven leader with a passion for innovation and growth. He is the Chief Technology Officer at sMedia, where he began his career in September 2020 as an Ad Operations Assistant and quickly worked his way up through various leadership roles. With five years of experience in software development, technical training, and solution consulting, Jarrett has launched several successful products at sMedia, including the Performance Dashboard, Attributely Digital Attribution Solution, and Smart Offer Lead Generation Product.
Currently, Jarrett is leading the company’s transition from an Advertising Service Business model to Software as a Service, including rebuilding legacy systems to scalable microservices. He excels at simplifying technical concepts for a business audience and is passionate about data storytelling.
In his presentation, “Digital Analytics and its Impact on Digital Marketing,” Jarrett will discuss industry-forced events such as the deprecation of Google Universal Analytics and the transition to Google Analytics 4, and what this means for existing users. He will also emphasize the integral role IT plays in shaping the marketing landscape, with companies striving to collect and make sense of mountains of data.
Jarrett will guide the audience in understanding which digital marketing analytics to focus on to improve the way they serve their customers and expand their audience. He will also emphasize the importance of ensuring that the measurement strategy aligns with the business-ready questions the organization is looking to answer. With his expertise in data storytelling, Jarrett is poised to deliver an insightful presentation that will help organizations stay ahead of the curve in the ever-evolving digital marketing landscape.
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Cyber Security for Critical Assets Summit Series
(June 13th, Calgary)
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The globally acclaimed Cyber Security for Critical Assets Summit Series is coming to Canada, Calgary on 13th – 14th June 2023!
Members of CIPS can claim a free* pass and save $999 by using the code CIPS to join IT & OT Security leaders from the likes of BP, EDF, Air Liquide, Hydro Quebec and Shell as they share actionable insights on topics related to anti-ransomware SCADA/ICS Security, network Security, risk management, incident response, threat intelligence & more.
*Offer is valid for operators of critical infrastructure who are end-users only. Cyber security vendors and consultants do not qualify but can save 30% with the code “MP-30”.
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Digital Transformation in Government Conference
(June 13-16 - Virtual & Ottawa)
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The 2023 (4th Annual) Digital Transformation in Government (DTiG) Conference is hosted by the ISACA Ottawa Valley Chapter, the University of Ottawa and the Association of Enterprise Architects (AEA) and is conducted in partnership with Dalhousie University, the Canadian Information Processing Society (CIPS), and the Canadian Association of Management Consultants (CMC).
The conference brings together government professionals, private sector practitioners, and academia to share experiences, innovation and emerging standards and technologies in support of both government digital transformation (strategic effectiveness) and digitization (operational efficiency) initiatives. Attendees will be able to claim up to 30 CPEs, PDUs, or CEUs.
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Big Data & AI Toronto 2023 (Oct 18-19, Toronto) |
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Canada’s #1 Conference and Expo (Big Data & AI Toronto) on AI, Big Data & Cloud is back on October 18-19, 2023, at the Metro Toronto Convention Center!
A unique tech event experience – Connecting peers through meaningful interactions, Collaborating with some of the world’s top minds, Sharing knowledge and insights with experts, and Discovering new trends and technologies.
With more than 150 presentations, 100 exhibiting companies, and 5,500 attendees, Big Data & AI Toronto offers a unique opportunity to learn about the latest trends and network with all Big Data and Artificial Intelligence (AI) professionals in Canada.
CIPS Members receive 20% off registration! Use the Promo Code: BDAIT23-CIPS
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In memory of ITWC CEO Fawn Annan |
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A major voice in Canada’s IT industry has fallen silent. IT World Canada mourns the loss of its CEO, Fawn Annan, who passed away this morning. Our hearts go out to her family.
Fawn was first president, and then CEO of IT World Canada (ITWC), beginning in June, 2010. She became one of the co-owners when former owner Michael Atkins retired, and was a driving force in the “second life” of the company, which had, like so many publications, been devastated by the impact of the internet. Fawn fought tenaciously to bring it back to profitability and to remain as the voice of the Canadian IT industry.
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CIPS has released a new CIPS Certification Application! This new single application is for all CIPS Designations (AITP, I.S.P., and ITCP) and application routes, and applicants will be provided with the designation(s) that meet their education and experience.
This new Certification application utilizes the CIPS IT Skills Assessment tool for the Experience section which identifies your current IT skills, skills gaps, and the skills required to progress in your career.
IT skills are assessed using SFIA (Skills Framework for the Information Age), which is a technical competency and skills framework that provides a method of mapping an individual’s professional skills to a set of internationally relevant standard definitions.
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The following organizations support CIPS' commitment to professionalism, ethics, and high standards for the IT profession and industry. CIPS thanks all its partners for their contribution.
Become a CIPS Partner Today! - Send an email to info@cips.ca.
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