From the Editor: The 2023 TOTY Awards Issue of The Toy Book is Here!



In our special-edition, commemorative issue of The Toy Book, we’re shining a spotlight on the finalists across 17 play-focused categories and four new people-focused categories. Read more…

Mattel’s Fisher-Price Reveals NFL Little People Collector Sets



Mattel‘s Fisher-Price is gearing up for football season with 32 new Little People Collector sets inspired by all of the NFL teams. Each set features four figures, modeled after players and super fans. Read more…

Hasbro to Host Women Innovators of Play Virtual Event



Hasbro is hosting a Women Innovators of Play event next month. The virtual celebration will feature a special key announcement from the company and guest lectures from leading industry experts. Read more…

Exclusive: Fun in Motion Toys Grabs Global Distribution Rights for HyperTiles



HyperTiles is taking on Fun in Motion Toys as its global distributor. HyperTiles are STEM toys that come in a unique shape that kids can use to build flexible creations. Read more…

LEGO Unveils Location of Future Boston Headquarters 



After announcing in January that the company intends to move from Enfield, Connecticut, LEGO has revealed that 1001 Boylston Street has been chosen as the location of its Americas head office starting in 2026. Read more…

Bratz Reveals Kylie Jenner Fashion Dolls



MGA Entertainment‘s Bratz brand is continuing to expand its partnership with media personality Kylie Jenner. The company is readying for a release of fashion dolls featuring Kylie in two looks, as well as a larger fashion doll available exclusively through Amazon. Read more…

Moose Toys Launches Collection of Trolls Toys Ahead of New Movie



Moose Toys is launching a new line of toys ahead of the release of Trolls Band Together in November. The collection includes Trolls Band Together Mineez, the company’s first Trolls-inspired series of collectibles. Read more…

Skyrocket Commemorates 10 Years with Release of New R/C Stunt Plane



Skyrocket is celebrating 10 years of producing Sky Viper Drones with the launch of the Sky Viper Vector Stunt Plane, the company’s first-ever high-speed R/C stunt plane. Read more…

DC Minis Collectible Figures Make Superheroes Adorable



Millions of kids grow up looking up to iconic superheroes. JAKKS Pacific’s latest lineup of collectible toys turns those superheroes into adorable figures preschoolers will be obsessed with. Read more at The Toy Insider…

ASTRA Calls on the Toy Industry to Get Involved with Neighborhood Toy Store Month!



The holiday season is fast approaching, and this year the American Specialty Toy Retailing Association (ASTRA) is looking to make Neighborhood Toy Store Month bigger and better than ever before! Read more…

It’s Time: You Can Officially Turn Yourself into a Funko Pop!



For the past two years, you’ve been able to make a Pop! figure of yourself at the Funko stores in Hollywood and in Everett, Washington. Now, collectors who can’t make their way to the West Coast can Pop! themselves online! Read more at The Pop Insider…

New Invention Studio Rebel Play Aims to Shake Up the Industry



Rebel Play Studio is a new invention studio that promises to challenge industry norms through innovative toys and games. The studio was founded by Laurie Peterson and Alvaro Gonzalez, both of whom bring experience in both areas to the table. Read more…

Arcade1Up Expands Globally with Distribution Partnerships, New In-Home Arcade Machines



Arcade1Up is rolling out a new business strategy, as well as a crop of new at-home arcade-style machines, as part of its global expansion efforts. The company is looking to expand into Canada, Australia, and European countries and markets. Read more…

BBC Studios Expands ‘Bluey’ with New Licensing Partners



BBC Studios Kids & Family, the distributor and licensor for the animated preschool series Bluey, has welcomed new partners to its licensing program across a variety of categories including food, beverage, infant and toddler, and more. Read more…

Toysmith Relocates, Upgrades to New Facilities

Toysmith is upgrading its operational capabilities with a strategic move to a new state-of-the-art operations and distribution center in Pacific, Washington, this December. Read more…

Kroeger Teams Up with Spain’s M.O.M. Fun Company for Halloween Products

Kroeger is teaming up with Spain-based M.O.M. Fun Company to bring more licensed Halloween costumes and accessories to North American markets next year. Read more…

Walmart Unveils 2023 Top Toys List



It’s officially holiday toy list season and while the industry waits for The Toy Insider’s annual Hot 20 and Holiday Gift Guide, dropping on Sept. 12, retailers continue to release their own lists. Read more…

It’s TOTY Time! The Toy Industry’s Must-Attend Party for Play, Entertainment, & Supporting Kids in Need



Enthusiasm is building for the Toy of the Year (TOTY) Awards — the must-have ticket to kick off Toy Fair! In addition to announcing the toy industry’s prestigious award winners, guests will be wowed with an exclusive performance from Grammy Award-winning artist Wyclef Jean; an auction of standout products and experiences; a cocktail reception to catch up with friends and colleagues; and more. Read more…

WiT Stories: Harness the Power of Play — Research Secrets Unleashed



It’s that time of year — the Toy of the Year finalists have been revealed and everyone wants to know who the winners are. But there’s a lot that goes into creating a “Toy of the Year” — months, even years of careful design and research, to make sure there’s cohesion between ages and stages of development, price points, play value, and style to appeal to the target market. Read more…

Power Kid Podcast: Getting Drench’d with Tom Delaney of MUKIKIM

In the latest episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Tom Delaney, Executive Vice President of MUKIKIM to the show. A seasoned toy industry veteran, Delaney has held roles at Mattel, The Walt Disney Co., JAKKS Pacific, and ran his own company, Homegrown Toys. Listen here...

WiT Unveils Honorees for 2023 Wonder Women Awards



Women in Toys, Licensing & Entertainment (WiT) has named the honorees for the 18th annual Wonder Women Awards. These women will be honored at the WiT Wonder Women Awards Gala in New York City in October. Read more…

ArtCreativity Selects Jamie Emmick as Vice President of Retail Sales



ArtCreativity has appointed Jamie Emmick as Vice President of Retail Sales ahead of Toy Fair in New York. In her new role, Emmick will lead the retail sales team, spearheading initiatives to drive brand visibility, expand market reach, and further strengthen the company’s position in the industry. Read more…

Playview Brands Taps Domenic Bettini as Director of Business Development



Playview Brands has named Domenic Bettini as its new Director of Business Development. In his new role, Bettini will continue to expand business opportunities for Playview’s brands. Bettini is known in the industry as an expert on trends and market dynamics. Read more…

Mattel CEO Ynon Kreiz to Receive 2023 IFF Industry Leadership Award



Ynon Kreiz, Chairman and CEO of Mattel, will receive the 2023 IFF Industry Leadership Award at the 36th Israel Film Festival in Los Angeles at the Opening Night Gala on Nov. 1. Kreiz spearheaded Mattel’s recently released global blockbuster film Barbie: The Movie. Read more…