... but the customer experience is not just about what’s at eye level. The floors in a lobby or retail environment are vast, often underutilized canvases that can create interactive, engaging experiences for shoppers, drive foot traffic, and ultimately, increase sales.

According to a study from the Point of Purchase Advertising Institute, retail displays can increase sales at the point of purchase by as much as 65%, making adhesive floor graphics a significant potential revenue booster. Are you making the most of your floor space to tap into this potential?

Lay down some branding

In the ever-evolving world of customer service, making the most of every touch point is crucial for capturing attention and boosting sales. But have you ever considered the untapped potential that lies beneath their feet? They can not only instantly refresh the look of a space, but they can aid in advertising and brand promotion.

Guide Shopper Traffic

Floor graphics can serve as guides, ensuring shoppers move through the store in a manner that maximizes product exposure.

• Use arrows or footsteps to create a path that leads customers around the store.
• Highlight promotions or new product releases with vibrant, eye-catching graphics.

Amplify Brand Messaging

Just like walls and windows, floors can be harnessed to showcase your brand messaging and ethos.

• Use graphics to share your brand story or display your logo in an innovative way.
• Highlight sustainability initiatives or social causes that your brand supports.

Boost Sales with Spot Promotions

An often-underutilized retail strategy, spot promotions can be emphasized using adhesive floor graphics.

• Place graphics near specific products to highlight deals or offers.
• Use seasonal graphics to create a sense of urgency around limited-time items.

Enhance Customer Experience

Adhesive floor graphics can significantly elevate the in-store experience, making it memorable and unique.

• Create interactive experiences, like treasure hunts or games, using floor graphics.
• Use Augmented Reality (AR) compatible graphics to blend the digital and physical shopping experiences.

We're lighting up the night!

Just in time for the shorter days ahead, we installed our new lighted signage last month. We love the way it brightens the neighborhood. Talk to us about having us create three-dimensional signage for your location.

Dream Big. We’ll Print It.