Here’s an interesting fact for you – three out of the “Big Four” American sports leagues – The NFL, NBA, and NHL – each were a part of significant mergers with competitive start-up leagues in the 1970s. Each league, faced with losing their athletes, fans, revenue and profits to a new market entrant decided to combine as one rather than battle it out with each other. Sound familiar?
Our current times have been frequently compared to the 1970s due to the unrest, uncertainty, and frequent chaos, among other reasons. Last month the PGA Tour and LIV Golf drew another comparison to the 1970s, with the announcement the two would be coming together to form a new professional golf league. One angle to this story worth examining, which has nothing to do with which side you're on, is looking at the underlying factors of the present-day that allowed for a new market entrant in professional golf to challenge the existing power structure, and how it is similar to the 1970s which saw similar events take place on three separate occasions.
By all accounts, there seem to be some stark similarities - overseas wars, high inflation, global energy crisis and supply chain issues, even US Presidential scandals. With last month's PGA/LIV announcement, go ahead and add Professional Sports League mergers to that list.
Although the future is far from certain with regards to the current saga, there is one thing for sure: History doesn't occur in a vacuum, and many times the circumstances that allow events to take place end up being more important than the events themselves. Should the PGA/LIV drama really have been a surprise given there is historical precedent for these things happening in similar global environments? "The only thing we learn from history is that we learn nothing from history" - Georg Hegel
-Garrison Hogan
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