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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

1 July, 2023



Greetings from BBI! It's time to celebrate our wonderful country. I always get goose bumps when I see the American Flags flying in my neighborhood. Let's explore our part in keeping our country strong!

Happy Selling!

What are clients saying about us?

"Pat has been invaluable in training new account executives. She gets them on the street and selling effectively in record time."

Mark Lippert

VP Sales

Starved Rock Media


A Little About Me
Pat 8717

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has three times been named one of Radio Ink's Most Influential Women in Radio


Time To Celebrate Our Country

The 4th of July is here!

Today, July 1st is Canada Day for our neighbors up north. It's when they celebrate the day in 1867 that three territories were consolidated into the nation of Canada. Flags will wave across their land today.


In three days, we will celebrate July 4th. In case your American history is a bit fuzzy, this is the day we celebrate the passage of the Declaration of Independence. Congress had voted on independence from Great Britain on July 2, but it took them 2 more days to revise the document. It seems the political process of bickering was alive and well in 1776. We carry on that tradition today, unfortunately.


The marking of the first days of independence during the summer of 1776 actually took the form in many towns of a mock funeral for the king, whose “death” symbolized the end of monarchy and tyranny and the rebirth of liberty. Our celebrations have evolved to backyard barbeques and fireworks displays. We spend time with friends. We decorate our lawns and homes with the American Flag. But do we remember the extraordinary nature of what our forefathers created for us?


They envisioned a country where Americans could have the guarantees of life, liberty and the pursuit of happiness. They didn't guarantee happiness, just the opportunity to create it without undue interference from government. People were to be free to improve their stations in life through hard work and diligence.


As our country grew and developed, free enterprise became the backbone of improving the lives of our countrymen and women. Someone would create a product or service. They would manufacture it. To sell it, they turned to advertising, at first, through traveling salesmen. They used circulars. They used newspaper as print spread across the land. When radio waves blanketed the country, they used advertisements in sound. TV followed: now sound had pictures. Today, the Internet has been added. The possibilities of telling a product's story to potential buyers have exploded.


Here's where we come in. Advertising, creating campaigns to move products and services, is what we do! Advertising is the grease on the wheels of our economy. We apply the grease. We are fundamental to the American way of life and a vibrant free market economy. This 4th of July, we should celebrate our ability to assist in the recovery and growth our clients are having following 2020. Without advertising to spread the word, many products and businesses will fail. With our help, business can prosper.


As I munch on my hotdogs and chips this 4th, I intend to thank God for the opportunity to live in the United States of America. Warts and all, I love this country. My roots go deep in the independent spirit exhibited by the Sooners who populated Oklahoma. Yes, the wind does indeed come "sweeping round the plains". My two trees that are now decorating my neighbor's roof can attest to that.


I wish you a wonderful July 1 and July 4th. Enjoy your time with family and friends and wave those flags!

The Client's Corner

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Succeed in 2023 with strong momentum and A+ players!

Words to Live By ....



You’re welcome.”

George Washington

Finish The Year With Ideas From This Book

What people are saying about this new book:

“If I was going to write a sales book, this is what I would want to have written. I’ve studied radio sales for 50 years, and this brings all that wisdom into one place-a real resource for new and experienced radio salespeople”



Glenn Smith

Managing Director, Radio Bay of Plenty – Whakatane, New Zealand

Buy It Now

Happy Birthday to The United States of America

and to Canada


Symbols of Freedom

canadian_flag_waving.jpg
american_flag.jpg

May Freedom Ring Across our Shores


We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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