Newsletter

August 2023

Paragon Connect

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Paragon Connect is the mobile-friendly version of Paragon. If you haven't had a chance to check it out, watch this video for an overview of features and functions.

See Activity on your Listings

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Did you know you can track the number of times your listing is viewed by agents and consumers via Paragon? To access this information, pull up your listing via Listings -> Maintain, and click on Select an Action. From the Select an Action box, choose View Activity Report. Within the report there is a link that defines the statistics displayed.

Text Listings from Paragon



​Did you know you can text listings from Paragon? The text option can be found within the Share link when viewing a listing. The Share link is located within the blue menu bar, to the right of the Email button.

Listings can be sent via text to any contact you have saved within Paragon. There is an option to set up a contact on the fly after selecting to text. If you receive an alert stating your mobile number is not configured, simply click on the option given to Configure Settings, and enter your mobile phone number. You need to configure your mobile number just once. You also have the option to add a custom message. Once the text is sent, it will be recorded in the contact’s Message History.

Front Exterior Photo Reminder

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When entering a new Single Family, Condo, or Multi Family listing, please remember to include a front exterior/street view of the home, even for waterfront properties. It does not need to be the primary photo, and can appear anywhere in the order. Having a view from the street is useful not only to agents when showing the property, but also to appraisers. Click here for additional info on photos in the MLS.

New Construction – Stages of Completion

The Type feature pick list contains three distinct stages for properties that are under construction or newly built:

• Building Plan with Lot = Proposed home is not yet started. Building plans are allowed on the MLS only if they include land with the sale, and only one building plan per lot may be entered. If there are additional floorplan or finish options, these can be noted in the remarks.

• Under Construction = Hole has been dug & construction is underway. The estimated date of completion (or stage of completion at the time of listing) is required in the first line of the public remarks.

• New/Never Occupied = New home is completed & move-in ready. A photo of the front exterior of the home is required at this stage.

It is important to update the feature as a home moves from plan, through construction, to finish. If you add upgrades or finish more square footage than the original listing states, please adjust the price and applicable fields/features in the MLS to reflect these changes. We often see the sale price several thousand dollars more than the list price due to additions/upgrades, which makes it difficult to use these sales for appraisals and CMAs.

Delayed Listings --- What Can I Do?

Click here for pdf version of graphic above – please share!

Click here for additional information on Delayed status

Upcoming Paragon Training Opportunities

Paragon Overview Classes: We offer monthly live webinars via Zoom for Paragon training. To register for an upcoming session click here.

In person:  We are also offering an in-person Paragon training class at the MLS office. Please bring your own laptop or tablet. To register click here.



Collab Center: Do you want to set up buyers with an automatic search that notifies them about new properties? Learn how to set up a Collab Center site for your buyers, and what they can do with it. This live class will be held via Zoom, please register here.

Map Search in Paragon: With Paragon's map search you can visually define areas on a map to search for listings. Join SCWMLS trainer, Dave Bass, for this 30-minute class where you will learn how to draw different shapes on the map and edit them, use layers to show lots of helpful information, and more. This live class will be held via Zoom, please register here.

Paragon Connect: Join Dave for a 30-minute class via Zoom where you will learn how to use the mobile version of Paragon, Paragon Connect, on your smartphone. Please register here.

South Central Wisconsin Multiple Listing Service

4801 Forest Run Rd, Suite 101

Madison, WI 53704

(608) 240-2800

www.scwmls.com