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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

15 July, 2023



Greetings from BBI! We are into the last half of 2023 This edition of the Bryson Broadcasting International newsletter is designed to give you ideas to finish this year above goal with winning strategies.

Happy Selling!

What are clients saying about us?

"I wanted to send a quick note of gratitude for taking the time to share your expertise and knowledge with us. As a new AE and starting a new career in this industry, I felt "Getting The Appointment" was a great breakout for me to attend. I felt confident in my training here at KY3 as you covered the majority of it, however, you expanded in several areas that were very beneficial to me. I never received specialized conferences or meetings in my previous career, so I thought an email of gratitude was needed. Thanks!"

Theo Atchison

Account Executive

Gray Television

Springfield, MO

A Little About Me
Pat 8717

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has three times been named one of Radio Ink's Most Influential Women in Radio


How One Person Expands Her Brand

Great advice from one of us

mandy choat

A few newsletters ago, we talked about expanding our personal brands. Enlarging our footprints in our local areas can be a huge benefit to our sales efforts. We become "the expert" in all things marketing.


One of the salespeople I am blessed to coach is a young lady named Mandy Choat. I have watched her grow and progress over the past few years to become a Level 5 salesperson. She regularly receives referrals from her clients because she is known for taking excellent care of her customers and for creating campaigns to grow their businesses.


Last month she was named "Ambassador of the year for 2023" for the Chamber of Commerce in her market. She works tirelessly to promote her city which in turn promotes her business. We congratulate her on this award.


Mandy received a comment after she received the award which elicited this response. She posted it on LinkedIn. We thought it insightful and wished to share it with you.


"I just had someone make a comment to me that made me really want to share what’s on the backside of success. They said, “It must be nice to always succeed and have things just come natural to you.”


Starting with Number Five: When you're wrong and you mess up, admit it and apologize. Do your best to fix the problem. No one is perfect. Even though I try to be for everyone around me.


Number Four: Surround yourself with people that do it better than you. Choose people for friends that fight for you when you aren’t in the room. Choose friends and mentors that make you want to be better and make you believe you can be.


Number Three: Nothing comes natural to me other than breathing. I have to work at being a human everyday regardless. Life is hard. Life is busy. No one wants to wipe bird poop off our heads, but sometimes you have to focus on the positive. “Maybe this is a great way to condition my hair.” Attitude is BIG.


Number Two: I fail all the time. More than I ever succeed, but I am convinced if I weren't failing and learning I would never find the path to success.


Number One and most important: I pray like a crazy person and sometimes my conversations with God probably sound like it. Don’t judge: He loves me anyway, even if he shakes his head while listening to me. So if you see me in my car having a conversation with him mind ya business. He is probably giving me answers I don’t like and I am throwing a red -headed fit about it.


This is my road map, broken as it is. It works for me. I don’t ever pretend to have all the answers. In fact most of the time when clients or friends ask I have to say I am not sure but I will find out. 90% of the time I do, but sometimes I have to admit I can’t. I have also learned to set healthy boundaries for myself and my family. Saying, "No" is okay. Let me say that again: Saying, "No" is okay.


There is no easy way. Only hard. Learn to love the hard. Learn to enjoy the lessons you're learning. One day you’ll look back and say “Okay God I get it now”.


Having said all that….. 10 minutes from now something will happen and I will have to remind myself I just preached to all of you about loving and learning from the hard. So stop whining and just get it done.


If you’re seeing this and actually reading it, I love you and I believe in you. Whatever battle you’re fighting you’re never alone. Sometimes you just need a little kick in the seat of your pants."


Thank you, Mandy, for your words of wisdom.

Happy Selling!

The Client's Corner

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Finish 2023 with strong momentum and A+ players!

Words to Live By ....

Personal branding is the art of becoming knowable, likable and trustable."

John Jantsch


Be Sure To Add This To Your Library

What people are saying about this new book:

“If I was going to write a sales book, this is what I would want to have written. I’ve studied radio sales for 50 years, and this brings all that wisdom into one place-a real resource for new and experienced radio salespeople”



Glenn Smith

Managing Director, Radio Bay of Plenty – Whakatane, New Zealand

Buy It Now

It Was a Good Time at the Missouri Broadcasters Association Convention


Attendees at the three sessions

We were pleased to have great salespeople and managers attending the sessions


We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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