In the wake of the COVID-19 pandemic, the world of musical theatre faced unprecedented challenges. However, amidst the uncertainty and disruptions, a group of musical theatre organizations have not only weathered the storm but emerged stronger than ever.
In this blog post, we delve into five years of musical theatre ticketing data to explore the remarkable resilience, grit and recovery of these organizations, shedding light on their revenue, event activity, attendance, and pricing strategies.
For the link to the article, click below.
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