TOURISM INDUSTRY NEWS & RESOURCES
This partner communication exists to provide updates on Sonoma County Tourism’s programs and offerings, along with additional news and resources to support Sonoma County’s tourism and hospitality industry.
April 5, 2023
We’re heading into a very exciting 30 days. We’ve been working with the NBC news production team on the logistics of three in-market events and we’re excited to see this come to fruition! You’ll notice an opportunity to include small items in the swag bags that will be given to the attendees. This is a great way to promote your business to these 150 TODAY show fans and Sonoma County visitors! Please note the deadline and delivery details for this.

We’re also heading into May and with that comes National Travel and Tourism Week. This year the week will be packed with special events and announcements and none is more highly anticipated than the 2023 Stars of the Industry! We have an amazing group of nominees this year, so please take time to vote for the individual or business you feel is most deserving of the award. Then, please join us on May 9 when we celebrate all nominees and announce the winners! Much more to come on how you can get involved with National Travel and Tourism Week and help us convey the value of this extraordinary industry.
 
Thanks, again!
 
Claudia Vecchio
President and CEO
Sonoma County Tourism
707-522-5804
Today Show Partner Participation
As previously announced, Sonoma County Tourism is working with NBC to bring the Third Hour of TODAY, in addition to their Start TODAY Wellness Event, to Sonoma County later this month! To welcome our visitors for the occasion, SCT is creating “swag bags” to hand out.

We are opening up this opportunity to you, as our partners, to provide 50 small items to help fill these bags. Think: tasting passes; admission tickets; sample size products; stickers; etc. SCT will then assemble gift bags with all received items and distribute them to our guests. If would like to provide items, please send them to our offices by April 14.

If you have any questions about this opportunity, please contact A.J. Ruiz at ajruiz@sonomacounty.com
April Road Clean up
Sonoma County Tourism is holding a roadside cleanup of a 1.1-mile section of Armstrong Woods Road on Thursday, April 13 from 9am-11:30am, and we invite you to join us! We’ll be enjoying a morning of sunshine, exercise, and great company while we do our part to help keep Sonoma County pristine for visitors and residents.

Cleanup supplies will be provided by Sonoma County Tourism and Sonoma County Transportation and Public Works. Registration is required for participation. We hope to see you there! 
Pinot Purple for Hospitality
For the fourth consecutive year, Sonoma County Tourism is encouraging, and helping to enable local businesses to cast its properties in purple light - the official color of hospitality.

As a part of National Travel & Tourism Week SCT is providing purple gels at no cost for businesses with outdoor lighting during the nights of May 7-13.

Join us in celebrating the hospitality industry by ordering your lights below.
Cast Your Vote for the 2023 Stars of the Industry Awards!
Thank you to everyone who submitted a nomination for the 2023 Stars of the Industry Awards. Over 100 deserving nominations were received, and have been pared down to three finalists in each category.

Voting is open through Friday, April 21 at 5pm, and is limited to one ballot per person, per day. Feel free to share this announcement with your peers and the public to encourage voting.
Stars of the Industry Awards Dinner
Winners will be announced on Tuesday, May 9 during the Stars of the Industry Awards dinner and ceremony at the Hyatt Regency Sonoma Wine Country. EARLY BIRD tickets for the event are now available for $70 each or $500 for a table of eight through April 7.

Beginning April 8 tickets will be available for $75 each or $550 for a table of eight until capacity is reached. A reception will take place from 5pm-6pm with the dinner & awards program immediately following from 6pm-8pm.

5pm - 6pm: Reception
6pm - 8pm: Dinner & Awards
Location: Hyatt Regency Sonoma Wine Country 170 Railroad St. Santa Rosa CA, 95401
Meeting Incentives Program
Sonoma County Tourism’s Business Development team offers meeting professionals several incentive programs to encourage them to choose Sonoma County as their meetings or group destination.

The team offers three programs, the Hotel Support Program, Master Account Incentive, and the 3rd Party Additional Commission Incentive. Each program is designed to benefit Sonoma County’s hotel community by providing support to help close business. Our team is ready to answer any questions you may have regarding these programs.

Contact meetings@sonomacounty.com and we will connect with you to share more details.
Pause & Effect Enrollment
Sonoma County Tourism's Pause & Effect Campaign is designed to help inspire visitors to travel more mindfully in Sonoma County. We are calling upon our partners to join us in encouraging responsible travel by enrolling in this campaign.

Sonoma County creates experiences meant to be savored and empower our visitors to play in a way that celebrates the majesty of our surroundings, honors our people and our past, and preserves and protects this special place for generations to come.

As part of your enrollment, SCT will be mailing you a FREE Pause & Effect window cling to display at your business.
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Sonoma County Tourism | sonomacounty.com