An Unforgettable, AUDACIOUS Conversation with Bestselling Author Mark Schaefer

In a world obsessed with quick wins and performance-driven marketing, Mark Schaefer reminds us of something more profound: community, brand, and boldness still matter. Jeff Solomon and Jay Busselle had the incredible opportunity to chat with bestselling author Mark Schaefer, a marketing visionary and the mind behind Audacious and Belonging to the Brand.

Mark shares his insights on his new book, AUDACIOUS, as well as some thoughts about community, AI, and why most marketing today is as engaging as a cow eating grass (yes, he really said that, and it was taken from a real study!) If you're looking to elevate your brand, build more meaningful relationships, and add more AWE into your work, then this conversation is for you. 

We know you're going to enjoy this riveting discussion with Mark, but you will be blown away by what he says about our industry and the relevance of branded merch!

Cap America is Doing Good Stuff

Gerald Pinkley, VP of Compliance at Cap America, discusses the company's commitment to sustainability and compliance. Cap America delivers clean products that benefit its company position and distributor clients. He emphasizes the importance of staying updated with regulations, particularly in the EU and the US, to remain relevant to customers. They are working on an EcoVadis assessment and OEKO-TEX Standard 100 Certification, supporting these efforts to enhance their sustainability measures.

Robert Fiveash from Brand Fuel:

Rethinking Product Sourcing in Branded Merch

In a "Why It Matters" conversation, Jeff Solomon sits down with Robert Fiveash, co-founder of BrandFuel, to tackle a pressing issue in the branded merchandise industry: how distributors can move beyond cheap, disposable products and prioritize sustainable, high-quality solutions. Distributors can rethink their approach, embrace ethical sourcing practices, and educate clients on the actual value of well-made merchandise.

"Abolishing Water Poverty...One Community at a Time"

Water4Good

PromoCares continues with its Water4Good campaign in cooperation with Planet Water Foundation. Last year, this campaign raised more than $170,000, allowing us to build seven water towers and provide clean, safe drinking water and sanitation accessibility to more than 12,000 children and community members.

This year, the goal is to raise $200,000, which will allow us to build 10 water towers and provide services to more than 18,000 people daily.

Want to change the world? It starts with a splash of support that grows into a torrent of generosity, and that starts with you!