Dear Friend of DKT,

We are proud to share the publication of the 2022 Contraceptive Social Marketing Statistics (CSM) report. This report includes sales data from more than 20 organizations (including DKT) globally that delivered an estimated 87 million Couple Years of Protection (CYPs) through the sales of contraceptive products. Collectively, social marketing organizations sold and distributed nearly 1.5 billion condoms, 4.3 million IUDs, and 41.2 million misoprostol pills, to name a few.  

For the past 31 years, DKT has independently researched, compiled, and produced the CSM report, which has served as a baseline resource for practitioners in both the public and private sectors. Many organizations, researchers and the broader Sexual and Reproductive Health (SRH) community have relied on the CSM report to understand the utility of social marketing and track trends in private sector sales. The report takes account of the self-reported results from programs around the world that generated more than 10,000 CYPs in 2022. Sales results are time-bound and rooted in the realities on the ground–making their impact impossible to discount. 

We are proud to have carried on this project in service to the SRH community for the past three decades. As part of our commitment to increased transparency and partnership with the community, DKT is also delighted to announce that we will migrate all we have learned to a new team for next year’s report: the Reproductive Health Supplies Coalition and SEMA Reproductive Health. We look forward to supporting their ownership of this data source and brainstorming ways that it can better serve our community.  

DKT, SEMA and RHSC will host a webinar on July 25th (save the date!) to discuss the impact of social marketing, the CSM report and to engage in a dialogue on impact and measurement. Preliminary details for that webinar can be found in this newsletter. We look forward to seeing you there.

As always, thank you for your support.

Cheers,

Christopher Purdy

DKT International has collected sales data from contraceptive social marketing programs around the globe for three decades to publish the Contraceptive Social Marketing (CSM) Statistics report. The CSM report complements public health data by offering insight into the private sector’s contribution to global sexual and reproductive health (SRH) markets. Contraceptive social marketing programs primarily sell contraceptive and safe abortion products to the private sector—consisting of clinics, supermarkets, mini-markets and a myriad of other shops—but some programs also make sales to non-governmental organizations (NGOs) and the public sector. This year’s report demonstrates the broad impact that social marketing continues to have on the SRH field.

The impact of contraceptive product sales has traditionally been measured with an indicator known as Couple Years Protection, or CYPs. CYPs are a common sexual and reproductive health metric representing the amount of contraception one couple needs to prevent pregnancy over a 1-year period. CYPs are calculated using sales data, with each contraceptive and safe abortion product assigned a different conversion factor based on the expected amount of time the product can be used before replacement. A detailed chart of the conversion factors and how they were calculated is included in the report.

Annual sales data for DKT International’s programs is also available on our website for use by researchers and other parties. As always, we are available to discuss our findings and results at any time. Please be in touch with questions or insights via info@dktinternational.org.

Social marketing programs continue to deliver results 40 years on. How should that success be quantified and measured? Join DKT International, SEMA and the Reproductive Health Supplies Coalition for a broad conversation about the enduring impact of social marketing programs around the world and how those programs help define the field of SRH. The webinar will take place on July 25th, with DKT President Chris Purdy serving as moderator and a panel of speakers, including those from SEMA; RHSC; the manufacturing industry; and a large, private social marketing company. 

Details to follow soon.

Strong behavior change campaigns seek to improve people’s lives, not just sell a product. These campaigns are at the heart of what distinguishes social marketing from commercial marketing. A good campaign hones in on the goals of the consumer, uses targeted media to craft the message, and delivers the message through both the public and private sectors. DKT International has spent the past 34 years perfecting behavior change initiatives, and this month, DKT Indonesia rolled out a strong example of the DKT approach with its Andalan IUD multimedia campaign.

The Andalan campaign focuses on pleasure, financial impact, ease of use, appropriateness for breastfeeding mothers, and other benefits of IUDs. We're proud to work together with the Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN), or National Population and Family Planning Board, to support Indonesia’s national goals towards improving maternal health outcomes. In the last 3 years, DKT has sold some 1.5 million IUDs in Indonesia and is the main provider of IUDs to the government and private sector. 

Read all about this exciting campaign in our new blog, which debuted last week on DKT International's website.

DKT is an innovative and adventurous social marketing organization that improves people's lives.

+1 202-223-8780

info@dktinternational.org