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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

15 May, 2023



Greetings from BBI! I am thrilled to be among the women selected by Radio Ink as "The Most Influential Women in Radio" for 2023. Thank you! I'm honored to be among this great group of women.


What are clients saying about us?

"Pat's training is very comprehensive and informative with her extensive knowledge and experience that were freely shared across many media platforms. I highly recommend Pat if you're looking for leadership, mentoring and guidance in the media industry."

Ian Jeffery

Rebel Media, Queensland, AU


A Little About Me
Pat 8717

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has been named one of Radio Ink's Most Influential Women in Radio three times.


It Was A Dark and Stormy Night

Kindness comes from unexpected places

After the RadioDays Prague convention, my friends and I spent a few days exploring Prague. It rained. And rained. Did I say it rained? Nonetheless, we soldiered on, tramping around Prague in search of the multitude of statues created by David Cerny and positioned around Prague in the most unusual places. Day one we walked 7.8 miles! (That's 12.55 kilometers.) Ditto the following days.


On day three, it rained in the morning, then cleared up. We trooped on, determined to find the last of Cerny's statues. As we located it late in the day, the sky darkened again. And in the words of a Garth Brooks' song, "the thunder rolled". The skies opened and it began a deluge. Umbrellas up: not much help. We were soon soaked from the knees down. No Ubers available. Cold, wet, hungry, and miserable were we.


We noticed a hotel just around the corner. We made a dash for inside. And we were met by the gentleman in the picture. He immediately registered our plight and took our umbrellas and our coats. We started for the bar, but he suggested we might be more comfortable in the inner lobby and ushered us there: soft sofas, warmth and WINE! Although we weren't staying for dinner, he brought us towels to dry off, nibbles, and did I mention wine?


Here's his story. He's from Tajikistan. He's been in the Czech Republic for 9 years studying. He works as a waiter to pay his way. When it was time to leave, he offered to call a "Post" for us, the local equivalent of Uber, which he said would save us money. Someone at his front desk called a taxi instead. We didn't mind: time to go to the hotel and crash. However, when we arrived at our hotel, he called one of us to apologize that the wrong car picked us up. He was concerned they overcharged us.


Why is this young man in my newsletter? Because of his customer service. I must admit that we didn't find much service worthy of mentioning while in Prague, but he was the exception. He was a stranger in the land and recognized us as the same. He saw our needs and took care of us. He made us feel special. He went above and beyond in serving us. He went the extra mile.


Every time I experience exceptional service, I am reminded how important it is for us to treat our clients with such. We need to surprise and delight them so that they would write about us as I have this young man. Satisfied customers will spend money elsewhere: loyal customers will not. Loyal customers will recommend you to their friends and business associates.


Treat each client as though they were the most important thing you have to do today. Find ways to go the extra mile. I guarantee you won't find traffic jams on that mile!


Happy Selling!

The Client's Corner

Mr. Mark Lange owner of The Original Company was named the C. James McCormick Community Leader of the Year for 2023 at the Knox County Chamber of Commerce annual dinner. Mark and his wife Saundra started Old Northwest Broadcasting and The Original Company in 1988. Today The Original Company includes 14 radio stations, direct mail and digital services.


Under Mark's leadership, his stations provide news and information, entertainment and companionship for his communities. TOC is proud to broadcast community events, news and sports to bring the heartbeat of Vincennes and surrounding counties to residents.


I've had the privilege to work with Mark and Saundra for the past two years. I've seen their commitment to their community. TOC is housed in the historic Brevoort house which was lovingly restored by Mark and Saundra. They serve the present and future while preserving the past.


Congratulations!!!!

Words to Live By ....

“Customers may forget what you said but they'll never forget how you made them feel."

Is this in YOUR library?

What people are saying about this new book:

“If I was going to write a sales book, this is what I would want to have written. I’ve studied radio sales for 50 years, and this brings all that wisdom into one place-a real resource for new and experienced radio salespeople”



Glenn Smith

Managing Director, Radio Bay of Plenty – Whakatane, New Zealand

Buy It Now

The NAB was the place to be!


Pat with Diane Sutter at BLT reception in Las Vegas

Pat with Deborah Parenti and Cameron Coats at NAB

It's the dynamic panel from the BEA session on getting hired in the broadcasting business

We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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