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We’re thrilled to announce the national launch of That’s Who We R 2023, featuring new TV and radio commercials that demonstrate to consumers the value, partnership, and professionalism of a REALTOR®.
In 2023, the ad campaign focuses on the long-term relationship and trusted partnership between you and your clients, both residential and commercial. Stories demonstrating how agents who are REALTORS® are here for it all — here for first timers and empty nesters, here for immediate needs and 5-year plans, here for the love of what you do.
That’s Who We R, NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities that abide by a Code of Ethics. This year, the That’s Who We R campaign works as hard you do to show the many ways REALTORS® are here to make the dream of property ownership a reality for your clients.
“REALTORS® Are Here For It” demonstrates how REALTORS® bring value, partnership, and professionalism to every aspect of the property ownership journey, and often beyond that. A fully integrated media mix of TV, radio, streaming video, digital audio, social, and search delivers this work to our target audiences nationally.
For a deeper dive on the 2023 campaign, read the read the press release here.
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