Embracing Newcomers: Enriching Rural Communities with Diversity
Take Aways from Montana State Extension’s national presentation Newcomers: Who are They…and Why are They Moving?
There is a misconception that rural communities in the United States are dying. The truth is, people have been moving to rural areas for decades, just not in mass influx, but over time.
Food for thought:
- While 18–29-year-olds are leaving, 30–44-year-olds (and older) are moving in with their families.
- Nearly 2/3 of people moving into rural communities have no family ties to the area (the other 1/3 are returning to their communities).
- 23% own a business and 34% have created their own business – some are there to work remotely.
- Newcomers are there for the amenities – parks, trails, cultural activities, access to natural beauty and the opportunity for work/life balance.
- Newcomers are your volunteers, if you play your cards right. The more welcoming your community is, the higher the chance a newcomer will volunteer in your community.
In recent years, some rural areas have witnessed an increase in newcomers seeking a different pace of life, opportunities, and a sense of belonging. Rural communities are unique environments. Some are close knit, while others find it hard to engage those that come to their communities seeking a different way of life. As rural areas experience the demographic shift, it becomes essential to explore the impact of newcomers and the potential benefits they bring. Here is some insight that I gleaned from a recent presentation given by Montana State Extension on significance of newcomers to rural communities and some thoughts I had drawing from my experience with rural communities in Kansas as to the positive contributions newcomers can make to your community.
1. Diversity of Thought/Perspective:
One of the most significant advantages newcomers bring to rural communities is diversity. Rural areas, which can find themselves in a state of stagnation or have adopted an attitude of hopelessness, can benefit from fresh perspectives, cultures, and experiences. Newcomers inject vitality into communities by introducing new ideas, traditions, and customs, fostering a sense of curiosity, tolerance, and understanding among residents. This diversity enriches the cultural fabric of the community, making it more vibrant and dynamic.
I have witnessed this countless times in communities that work to embrace newcomers that have backgrounds different from their own. Not only do the newcomers feel engaged and valued, but the perspective that they bring can help to revitalize a community. This has been seen not only in new residents, but through the First Impressions program. Newcomers and visitors can shine a light on issues which should be addressed that have become invisible to longtime residents over time.
2. Economic Growth and Innovation:
Newcomers are here for the opportunities that aren’t afforded by fast paced and tight spaced urban areas, and their entrepreneurism contributes to the economic growth and innovation of rural communities. Many newcomers possess human capital in the unique skills, knowledge, and entrepreneurial spirit they bring that can breathe new life into local economies. By starting new businesses, investing in local enterprises, or utilizing their expertise in emerging industries, they create job opportunities and generate economic activities. Moreover, their fresh ideas and perspectives can spark innovation, leading to the development of new industries and services that contribute to the vitality of the community.
This has been most apparent to me with community spaces. An entrepreneur comes in and sets their eyes on the old hardware store, restaurant, or soda fountain, and sees a new world of opportunity for a bakery, co working space or grocery store, creating a new chapter in history, not only for the space, but for the community.
3. Community Engagement and Volunteering:
Newcomers often have a strong desire to contribute to their new communities, seeking ways to give back and make a positive impact. Their active engagement in volunteering, community organizations, and local initiatives helps strengthen the social fabric of rural areas. By participating in local decision-making processes, newcomers bring fresh perspectives and ideas, ensuring a more inclusive and representative community. This active involvement also helps newcomers integrate more seamlessly and builds a sense of belonging.
The most important thing that I can relate to you in this arena is this only happens if you listen to them, encourage them to take leadership on projects of their passion areas, and don’t expect them to do things the way others have in the past. Without giving others the opportunity to try (and possibly fail), they will stop engaging…and that leads communities back to STP Syndrome (Same Ten People…sometimes less in some communities).
Important things to consider when attracting newcomers:
One challenge that arises in these communities (but in fact is a challenge that a high percentage of communities in Kansas face), is housing. Another challenge comes to the infrastructure – when broadband connectivity is low, sewer and water lines have declined but now may see an increase in utilization due to new residents or business ventures, problems can arise. Making sure to address these challenges and look into what support is out there through funding or other resources is vitally important.
Your amenities are bountiful. Remember, all communities have at least two Community Capitals in their community. These are assets you can invest in or grow into other Capital areas. Your community might not have a swimming pool, but you have what could be a phenomenal walking trail. Your community may have lost its school but may have gained a space where new entrepreneurial ventures can expand (such as what I’ve seen communities do, turn those areas into commercial kitchen and makers spaces).
Finally - Change is Scary…but it’s the only thing guaranteed to happen in your community – change comes with time, and there’s no stopping time.
As rural communities navigate demographic and economic shifts, embracing newcomers becomes paramount for their growth and sustainability. The arrival of newcomers brings diversity, economic opportunities, revitalization, and community engagement. By fostering an inclusive environment that values and welcomes newcomers, rural communities can harness their potential and ensure a vibrant and prosperous future for all residents.
Interested in the presentation that I viewed? Tara Mastel, State Program Leader for Community Vitality at Montana State University Extension is super awesome and has given me permission to share her video (Click HERE to view).
– Jaime Menon, Co-Coordinator of Kansas Community Empowerment, jmenon@ksu.edu
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