Lake Murray Country Reels In Millions |
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Over the past six months Lake Murray in South Carolina has hosted three major tournaments including the Black Bass World Championship, Bass Pro Tour, and the Bassmaster Elite Series. Local officials have estimated the events have brought in an estimated $6 million in tourism impact and $52 million in marketing value.
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Phoenix Boats Renews and Expands MLF Sponsorship |
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Major League Fishing (MLF), the world’s largest tournament-fishing organization, and Phoenix Boats, a leading boat manufacturer known for innovation and performance, announced today a renewed and expanded multi-year partnership. Per terms of the agreement, Phoenix Boats will remain the exclusive bass boat sponsor of MLF5, including the MLF Tackle Warehouse Invitationals, Toyota Series, Phoenix Bass Fishing League, Abu Garcia College Fishing and MLF High School Fishing circuits. Phoenix Boats will continue as the title sponsor of the Phoenix Bass Fishing League and the Phoenix Bass Fishing League All-American Championship. Additionally, Phoenix Boats has become the presenting sponsor of the Toyota Series. “We, at Phoenix Boats, are proud to continue our relationship with Major League Fishing with this multi-year agreement,” said Teresa Johnson, Co-Founder and Chief Operating Officer of Phoenix Boats. “With both of our organizations focused on customer relationships, industry innovation and a steadfast commitment to the sport of bass fishing, this partnership will allow our sport to continue expanding from the grassroots level and allow us to continue to invest in the sport of tournament bass fishing and its growth.” Gary Clouse, Co-Founder and President/CEO of Phoenix Boats added, “When I fished my first BFL in 1981, I realized Major League Fishing’s investment in the sport of tournament bass fishing and its anglers. Since then, I have fished numerous MLF5 events and their dedication has only become more apparent as they continue to grow the organization and platform. We are excited to continue our long-term commitment with Major League Fishing by remaining the exclusive bass boat sponsor of the MLF5.” The lucrative Phoenix MLF Bonus contingency program will continue to offer additional tournament rewards of up to $35,000 for qualified Phoenix Boat owners that win an MLF Tackle Warehouse Invitational or a Toyota Series event and up to $7,000 for qualified Phoenix Boat owners that win a Phoenix Bass Fishing League Event. The highest-finishing Phoenix Boat owner in Toyota Series and Phoenix Bass Fishing League events will receive a bonus if a qualified Phoenix Boat owner does not win the event. Phoenix Boat owners must be registered and qualified in the Phoenix MLF Bonus program prior to the start of the event. “We are proud to extend our partnership with Phoenix Boats and are excited to continue working with their outstanding team in the coming years,” said Kathy Fennel, MLF Executive Vice President and General Manager. “Together we have seen incredible growth in the sport of bass-fishing and a deepening passion for MLF competition and are looking forward to building on this mutually beneficial partnership to continue expanding the sport.” Phoenix Boats began their partnership with MLF in 2020. The brand will continue to receive increased exposure through multiple MLF outlets, including television and livestream broadcasts, the MLF website and social media outlets and onsite activation opportunities and signage at all MLF5 events.. |
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Jacob Wheeler Is Human After All |
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Over the past several years it has been a rarity to see Major League Fishing pro Jacob Wheeler on the wrong side of a check cut line in any tournament he competed in. Stage 3 of the Bass Pro Tour on Lake Murray marked the worst finish of Wheeler's career. Check out this candid video assessment of what exactly went wrong, what decisions he could have made differently, and what transpired during the event. Check it out here.
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Based on the huge success of the X Zone Slammer, the Xzone Lures Pro Series Swammer Swimbait was born. A compact swimbait with ribbed sides and a special three-dimensional paddle tail, it produces an enticing action and vibration in the water, and actually rocks back and forth as it swims. Featuring a soft, salt-impregnated texture and amazing hatch matching colors, it’s been a tournament-winning bait right out of the gates that has also been responsible for numerous big fish awards. Whether you are hunting bass on the flats or out deep on structure, fishing for pike and musky in open water, or lake trout and walleye through the ice, the Xzone Lures Pro Series Swammer Swimbait has what it takes to help you catch more fish. Check out the full lineup here.
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What's In Jason Christie's Tackle Room? |
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Jason Christie has been hard at work on his new tackle room. In one of his latest videos Christie breaks down the contents of the room and why he has these items. Check out this cool video footage here. |
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Photo Courtesy Major League Fishing
Multi tour professional John Cox recently won the Tackle Warehouse Invitational on Lake Of The Ozarks. Cox's sponsors include Abu Garcia, Battle Born Batteries, Berkley, Crestliner, Leupold, Mercury, Plano, and Tackle Warehouse just to name a few.
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Making The Most Of Camera Time |
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Being in front of a camera can be extremely intimidating. For some of us it can be a disconcerting experience, but one that in today’s world of almost instant social media posts and media coverage you need to become proficient at as a tournament angler. Whether you are asked by a photographer to snap a few stills of your catch, or for a brief interview on camera, there a few things you need to remember in order to get the most out of the opportunity.
Treating each of these requests as an opportunity and not an obligation is the first piece of advice that anglers on every level need to adopt. Whether you’ve had a great day on the water or one you would rather forget, if you turn down the opportunity for any media exposure you are missing out. When you get these opportunities it is important that you are prepared to take advantage of them. Learn how to make the most out of your time in front of the camera here.
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What style drop shot weight do you use the most?
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