Can Walmart’s ‘Softness’ in Toys Spark a Retail Rebound?

As many in the industry already knew (or, at the very least, suspected), there was “softness” in toys at both Walmart and Sam’s Club last year. But a Q4 sales boom for toys in newly remodeled stores highlights the growing importance of retail investment and collaboration. Read the latest commentary…

Spin Master Names Top Toy Trends for 2024

Spin Master named its top toy trends for the year, including sustainability, fantasy, and more, along with several upcoming products that follow these trends. Read more…

Moose Games Launches Pickleball Blast



Moose Games has launched a new family board game: Pickleball Blast. The two-player tabletop game is inspired by Pickleball, a popular sport in the U.S., and is designed for players ages 8 and up. Read more…

WowWee Reveals New Fingerlings Sweet Tweets Birds



Fingerlings were first released in 2017, with a relaunch last year, both featuring baby monkey characters. Now, the brand is preparing to launch the new Fingerlings Sweet Tweets Birds next month. Read more…

Why a New Toy Trade Magazine?



The Toy Book celebrates 40 years on the pulse of play with a look back at some of the features and editorials published between 1984 and 2024. In this edition, we take a look at the Editor’s Outlook column from the very first print edition of The Toy Book. Read more…

NBCUniversal Brands Join McFarlane Toys’ Movie Maniacs Lineup



Last year, McFarlane Toys relaunched its Movie Maniacs brand featuring collectible figures from Warner Bros. movies. Now, the brand is expanding to feature characters from NBCUniversal movies. Read more…

KidKraft Pursuing Possible Sale Amid Gordon Brothers Cash Infusion



Texas-based KidKraft struck a deal with Gordon Brothers to support its liquidity and continued exploration of strategic alternatives for the company. Baird Financial Group worked with KidKraft to pursue a cash infusion that will allow the company to continue servicing its supply chain partners. Read more…

Mattel Promotes Krista Berger to Senior Vice President, Barbie and Head of Dolls



Mattel has promoted Krista Berger, former Vice President for American Girl Marketing, Partnerships, Content Development, and Sales, to Senior Vice President, Barbie and Head of Dolls. Read more…