Exhibitor Newsletter Sponsored by:

The Toronto Boat Show opened at 1PM on January 19th with a successful "First Look Friday" targeting Boaters, Marine Trade and Media.

Attendees also shopped and viewed the show.



A media recap will follow summarizing the first weekend of our show.

Every year, the Toronto Boat Show consistently delivers qualified attendees via comprehensive and encompassing marketing, advertising and public relations campaigns. 

In today's newsletter we provide a top-line summary of the campaigns including sample ads. As the show continues, we'll highlight some of the public relations and media results. 

So please stay tuned to the daily 

Show-Day Exhibitor News!

PROVINCE-WIDE RADIO COMMERCIALS

Commercials with a strong call to action are running on radio stations across Ontario. An additional spot supporting the show’s special GO Transit pass will also air in areas serviced by their network of trains and buses.

Many radio stations have also provided PSA airtime to support First Look Friday, with a portion of the proceeds going to the show’s partner charities.

Click below to listen to a few audio examples: 

TORONTO RADIO: 30-second spots with these 16 Toronto stations, plus promotions weekend trips to the show and ticket giveaways including coverage on-air and/or online.

Also shown is Canadian Traffic Network, where our sponsorships will run on 18 stations:

OUT OF TOWN MARKETS: More than 50 Radio Stations

Out of town markets across Ontario are a key component of the show's advertising - with extensive radio running in the following markets, including show spots and contests:

TV, BILLBOARDS & CLOSED CAPTIONING

CP24: Ad placements in the Headline, Traffic & Weather boxes

 8 BRIDGE BANNERS

Over major bridges leading into Toronto 

SOCIAL MEDIA

Our social media platforms include Facebook, Instagram and X (formerly Twitter). Budget has been allocated to complement posts, aggressively extending reach to much higher numbers of boaters and potential show attendees. 

We continue to promote the hashtag #TOBoatShow and encourage boaters, exhibitors and presenters to do likewise. 

TORONTO BOAT SHOW & GO PARTNERSHIP 

The Toronto Boat Show and GO Transit have partnered to provide attendees

with an easy and affordable way to attend the show. 

Consumers have been encouraged to take GO Transit to the Boat Show with

Combo Tickets, a great way to save on parking and avoid the traffic.

As our partner, GO Transit has been equally advertising this partnership via their website and social media feeds, providing tremendous promotion for the Toronto Boat Show. 

GO TRANSIT WEBSITE: Get to the Toronto Boat Show with GO Transit! 

EXTENSIVE PUBLIC RELATIONS AND PROMOTION

Throughout the next nine days we'll share updated

results of our PR and promotion efforts! 

IMPORTANT PARKING REMINDER RE: MANITOBA DRIVE

ALL unauthorized vehicles on Manitoba Drive and in the east and west loading docks during show hours will be tagged and possibly towed if left unattended.

The parking fines have been increased by the city of Toronto to $75 dollars per parking ticket. Plan ahead and please take precautions to avoid paying fines.

On Friday, there were 40 cars parked illegally on Manitoba Drive.

Just a reminder on the rules:

• Unloading at back doors is possible 2 hours before the show opening times and after the show closing times. Maximum grace period is 30 minutes.
• Please make sure someone stays with the car or truck all times to avoid unnecessary fines and being towed. 

Refer to the Show Days Parking Map for designated show-day parking areas for your 10-day parking pass.

SHOW DAYS Concessions, Food Trucks, Food stations and Bars

• LIBERTY COFFEE - (Hall B) - daily from 9AM daily
• Great news! PIZZA PIZZA is back for the Show Days – located in the Swing Space, right in the middle of the show – hallway between Heritage Court and Mariner’s Marketplace - daily from 11AM
• BUTCHER & BOUNTY - (Hall A) daily from 11AM
• GRASS ROOTS BURGER - (Hall C) daily from 11AM
• FOOD TRUCK COURT - (Mariner's Marketplace) daily from 11AM
• MUSKOKA BAR & FOOD - (Cottage Country) daily from 11AM

NEW THIS YEAR: 'LIVE MUSIC' IN MUSKOKA BAR - (Cottage Country) daily 1-5PM

SHOWCASING THE FOOD TRUCK ZONE MENU IN HALL 'D'

• Naansense - Fusion South Asian favourites with a twist, like Butter Chicken Mac N Cheese, Cajun Shrimp n Crab Roll and Spicy Stuffed Lamb Roti, Spinach & Chickpeas and more
• Pickles Deli - Show favourite’s Montreal Smoked Meat and Smoked Turkey sandwiches
• Fish & Chips - fisherman’s classics with fries or on a bun
• M.e.n.u Truck - Tacos, Smokey BBQ and Kalbi steak, Jerk and BBQ chicken
• Bubble Tea station

Thank you to the 2024 Buy/Sell A Boat & Win Program.

Please note that Exhibition Place & Enercare Centre are a Cashless facility.



For Parking, Food & Beverage the venue accepts most: Credit & Debit Cards, Apple and Google Pay services.

If any attendees bring to your attention that they don't have a debit or credit card and only have cash - Please direct them to the show office where they can purchase a Visa Gift Card.

Food and beverage vending machines will accept Visa Gift Cards.

Help us better serve your customers by bringing requests - such as exhibitor guest tickets - to the Show Office avoiding the morning rush.

This gives the office sufficient time to ensure Will Call tickets are ready and waiting when your customers arrive the following morning.

Please print legibly, and arrange large numbers of Will Calls by last name, in alphabetical order, to avoid processing delays.

The Exhibitor Lounge is located in Salon 105, just east of the show office. 

The lounge is equipped with tables & chairs, free Wifi (computers are available for your use) and a microwave. 

There will not be any food services in the Exhibitor's lounge but will be a great place to relax and meet.



Thank You to the Exhibitor Lounge Sponsors

During the show dates, there will be shuttle buses that run from 2 of the hotels: Sheraton Centre and Westin Harbour Castle.



Bus Passes need to be shown to the driver each time you ride the bus. The Bus Pass will be issued when you check in at the Sheraton and Westin.

If an emergency requiring paramedics arises, please alert any of the following and identify the location. 

• Boat Show Staff Member
• Show Office (416-263-3185)
• Information Booth Staff
• Lake Staff
• Show Security Guards (at entrances, exits, roving)

We will radio paramedics and direct them to the location. 

If the situation is non-urgent, you can also direct the individual to the Show Office (Salon 103), where paramedics can meet them.