Have you Visited our Marketplace Lately? |
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The FABI Nugget: Key Metrics to a High-Performing Team
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Tricks of the Trade - DPMs: Prepare For Your Vendor Experience
Meeting News - FABI Concludes Its 10th Annual Live Event
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Speak Up DPMs: How Big is Too Big?
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NEW! Clinical Corner with Dr. Richie: Choosing an AFO or Custom Orthotic
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Practice Partner Academy - Upcoming Session and Recent Recordings
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Tricks of the Trade - Vendors: Post-Show Communication Tactics
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Speak Up Vendors: Does Registration Fee Affect Your Experience?
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Tricks of the Trade - Meeting Planners: Bigger Is Not Always Better
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Meeting Calendar - Next 90 Days
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When was the last time you visited our online marketplace?
Our sponsors have some awesome virtual booth spaces, as well as helpful tools and resources to elevate your practice.
We have also launched some brand new booths you haven't seen yet.
Get to our online marketplace now and see what you've been missing!
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FABI Nugget: Bite-Sized Chunks For Your Practice
Key Metrics to a High-Performing Team
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The FABI nugget this month is focused on team. Everyone wants a healthy culture and high-performing team but how do you get there? In this video, I share 5-Key Metrics of a High-Performing Team and go deeper on three of them.
The 5-Key Metrics are:
1.Relationship
2.Communication
3.Alignment
4.Execution
5.Capacity
Most business owners, including myself for some time, make the mistake of starting with strategy and execution. Unless relationships and communication are prioritized first, execution will always falter. This always starts with the leader or leaders of the company. It doesn’t take much time but it does take intentionality to show you authentically care about the people around you.
Championship teams have figured out the key ingredients to getting to the top. Quality talent is important, but not enough. Getting everyone on the team to really care about each other and do what is expected of them can go a long way towards having a team perform at a high level. Successful teams prioritize connection and communication.
If you don’t feel like your team is performing to the level you expect, consider taking some action on this nugget and you are sure to see some good things happen.
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TRICKS OF THE TRADE - Quick Tips for DPMs
Prepare for Your Vendor Experience
Sarah Breymeier
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So, this is a helpful reminder to utilize this tool (and our other downloads) to prepare your experience beyond CME... and into the exhibit hall where you will find the corporate partners to elevate your practice.
It's important to remember just how important the industry's exhibitors are for your continuing education. Exhibitors are investing thousands of dollars to make you aware of their products and services at a meeting; this not only helps you create awesome partnerships that benefit your practice and patients... but it also helps to keep your meeting registration costs at a lower rate. So - just a quick nudge - to show support for those supporting you!
Next week is the 74th Annual Region Three Meeting in Atlantic City, NJ. Take a moment to preview some of the exhibitors who will be present... and if you're not going, please visit their virtual booths and resources.
PediFix Medical Footcare: Booth 104
Wound Solutions: Booth 203
McLain Laboratories: Booth 208
Podiatry Content Connection: Booth 305
SureFit: Booth 306
PowerStep: Booth 502
Richie Brace
Found at Solo Labs: Booth 504
Remy Class IV Laser
Found at DocShop Pro: Booth 505
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FABI Concludes Its 10th
Annual Live Event, Empowering
Podiatrists With Innovative Strategies and Techniques
Foot and Ankle Business Innovations (FABI) successfully concluded their 10th Annual Live Event, attracting hundreds of attendees nationwide and featuring renowned industry experts such as Lowell Weil Jr, Chris Milkie, and Matthew Dairman.
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The weekend-long event was jam-packed with high energy, insightful discussions, personal workshops, and valuable learning experiences, providing participants with innovative tools and strategies to transform their Podiatric practices.
Attendees had the opportunity to discover the Practice360 Method that the 3 FABI partners developed to help Podiatric Practices. This method includes the latest marketing strategies (showing how Podiatrists can add new patients weekly), the quickest way to build a dream team (and alleviate the most common industry-related stress), the proven path to increase profitability (they revealed how to cover all employee overhead costs with cash services), some of their favorite tactics for uncovering "hidden money" in Podiatric practices, how to leverage the Visual Matrix to identify key components for E & M billing and coding to increase the average revenue per visit, and the list goes on!
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SPEAK UP, DPMs
Monthly Quick Poll - What's Your Ideal Venue?
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We often have conversations with both meeting planners and exhibitors regarding the spaces we commonly see meetings. Sometimes these venues are enormous... and we're just curious. Is bigger always better?
Use the poll below to let us know....
Do you prefer meetings that take place in very large venues, or do yo prefer meetings that are in smaller spaces, providing there is enough room to "breathe."
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Give us your thoughts....
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I prefer large conference centers over small-to-medium venues.
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I prefer a smaller space; large venues are overwhelming.
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I really don't care either way.
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NEW FEATURE!
CLINICAL CORNER WITH DR. RICHIE
Richie Brace® or Custom Foot Orthotic
for Adult Acquired Flatfoot?
Clinicians often debate whether the initial treatment of the Adult Acquired Flatfoot(AAF) should start with custom foot orthotic therapy or should proceed directly with a custom Richie Brace®.
While foot orthoses can be effective in the early stages of AAF, they become less effective when key ligaments in the midfoot have ruptured including the spring ligament.
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A quick and easy test to detect rupture of the midfoot ligaments is the “single foot heel rise” test.
If a patient has difficulty or inability to perform a heel raise with full weight on one foot (see image) they have significant instability of the midfoot joints which cannot be controlled with simple foot orthoses. The Richie Brace® would be the best option in this situation because it controls tibionavicular rotation when the spring ligament is attenuated.
LEARN MORE...
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Dr. Richie is a Clinical Associate Professor at the California School of Podiatric Medicine. He has authored many original articles published in peer-reviewed medical journals as well as several chapters in respected textbooks of foot and ankle surgery. Dr. Richie recently published his own textbook titled Pathomechanics of Common Foot Disorders.
Dr. Richie is a Fellow and Past President of the American Academy of Podiatric Sports Medicine and is a Fellow of the American College of Foot and Ankle Surgeons. Dr. Richie designed and launched the Richie Brace(R) line of custom ankle-foot orthoses in 1996 which are now distributed in seven countries around the world.
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PRACTICE PARTNER ACADEMY
Helping You Choose Strategic Partners for Your Practice
Register now for our upcoming session....
Improve Your Practice's
Diabetic Shoe Outcomes
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Presented by Scott Bolasky | Sponsored by SureFit
Monday, May 8th @ 8pm EST
During this special presentation, you can expect to learn more about:
- Why a Diabetic Shoe Program Will Elevate your Practice
- Medicare Document and Management Solutions
- Shoe Selection and Fitting Support
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DO YOU WANT TO REGISTER FOR THIS SESSION
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Definitely! I have been wanting/needing some more diabetic shoe updates.
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No for me; none of my patients have diabetes.
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Did you miss our latest?
Well, we're bummed you didn't show up for the live airing, but we always have our Academy Sessions recorded. Check 'em out!
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What Causes a Flatfoot Deformity and Does it Always Need Treatment?
Presented by Dr. Doug Richie
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Treating Warts & IPKs and More
with Class IV Laser Therapy
Presented by
Dr. David Zuckerman
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How to Become a Top Performing Podiatrist: The Changes it Takes to Join the 1% Club
Presented by Podiatry Marketing Specialist, Randy Rosler
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Breaking the Fungal Recurrence Cycle: Importance of Disinfecting Footwear
Presented by
Dr. Bryan Markinson
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TRICKS OF THE TRADE - Quick Tips for Vendors
Post-Show Communication Strategy
Sarah Breymeier
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In January, at SAM. we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you... but here's a chunk focused on post-show communication that you can sink your teeth in to for now.
Did you miss the pre-show communication and/or on-site show communication tips? Dig into them below:
Communication strategy is a LOT to digest... so we're trying to deliver this to you in a way that is easier to swallow. Enjoy!
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DO MORE THAN FOLLOW-UP CALLS AND EMAILS
Schedule a post-show webinar with the show hot leads.
Reflect on the conference and think about the most common questions and/or conversations you had throughout the weekend.
- Implement a short Q&A session on a platform like Zoom with all the leads you acquired; it could turn into a really good focus group for you!
- Ask a DPM brand champion to be in attendance to share his/her experience, help answer questions from a practicing physician, and sing your praises
- Offer extension of show special for the next 24 hours
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SPEAK UP, VENDORS
Monthly Quick Poll - What's Your Ideal Venue?
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We had some great conversations in our recent Experienced Exhibitor Mastermind sessions. One point that came up was, "when you pay you pay attention."
It was discussed that when DPMs are required to pay a higher registration fee, they may be inclined to dive deeper into the entire meeting experience; which could include spending more quality time in the exhibit hall.
Use the poll below to let us know....
Do you find that when DPMs have a higher registration fee, you feel you walk away having had more quality conversations with DPMs?
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Use the choices below to let us know your thoughts:
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Yes. It seems when DPMs pay more, I have more quality conversations at my booth
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I haven't noticed a difference in quality leads regardless of the DPM cost
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No. I find the higher the cost for the DPM, I have a worse exhibiting experience
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I have no idea; I'd have to look at my "good" shows & check for a correlation
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90-DAY MEETING OUTLOOK
Click below to see industry events for upcoming months.
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TRICKS OF THE TRADE
Quick Tips for Meeting Planners
Bigger is Not Showing to be Better.
Sarah Breymeier
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Ann and I have been to a lot of meetings... we've really taken on the Sampler Platter; meaning, lots of different shapes and sizes to choose from!
One thing we've noticed that really came to a head during our Experienced Exhibitor Mastermind focus groups, is that the meetings that take place in smaller spaces typically seem to result in happier exhibitors.
After really reflecting on it some more, it makes total sense. Here are some reasons why you should consider downsizing your conference space...
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Smaller Spaces (typically) Equal Loser Costs
When you don't have as much overhead in the hotel/conference center, you are in a position to lower your exhibitor fees. When exhibitor fees are high, the percentage of ROI drastically decreases. Often exhibitors are going to get the same amount of traffic at their booths regardless of the size of the exhibit hall (if the attendance numbers are comparable). So when the marketing and sales teams are making schedules for next year, it's more likely that the show which resulted in higher profit margins is going to make the list of approved meetings.
Even if a vendor goes to a meeting that doesn't result in a vast amount of sales, the sting doesn't hurt as bad when the investment was low.
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Foot Traffic is More Manageable
We've all been to meetings where the walk from the hotel room to the lecture hall and/or the exhibit hall is about the same distance as the Earth's circumference.
Problems:
A) it's exhausting for everyone B) it's hard to control the traffic patterns.
It's imperative to keep the attendees in close proximity to the exhibit hall in order to increase the likelihood they will wander in and browse. There are many attendees that don't have a lot of motivation to go into the exhibit hall; by keeping them far away from it or making it difficult because it's a longer walk, the chances go down even more
When you're in a small space, you can more easily guide and direct traffic to the Exhibit Hall because there are fewer places to roam. Plus, if it's in eyeshot or they see their colleagues going in, the spark of curiosity may be what they need to get them to cross the threshold.
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A Packed House Looks Like a Full House
Whether it be the entire conference center, or just the room where exhibitors are located; if it's too big, it doesn't ever appeal to be full. Exhibitors like the feeling of being busy, and if there's wide open spaces vs. standing room only, it feels empty.
Even if your meeting has a strong amount of attendees (i.e. 500+), if the room can fit 1,000 people, the perception is that the exhibit hall is empty/dead/boring. When the exhibit hall is smaller and people are seemingly elbow-to-elbow, this appears to be crowded and exciting. Afterall, perception is reality.
Plus, if it's a bit more difficult to walk around freely and an attendee is forced to stand momentarily and/or walk a bit more slowly through the hall, they are going to be in a position to notice the booths around them, vs. quickly racing by to get to the snacks, coffee and exit without ever having to look up.
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Ultimately, when you choose spaces that allow you provide an environment for exhibitors to increase their profit margins, tighten the patterns of foot traffic and make it look like it's the hottest ticket in town, your exhibitors are going to feel better about coming back the next year to do it all over again... and they will sing your praises. |
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PodiatryMeetings.com presents information about upcoming podiatric events, featured podiatry vendors, exhibiting and travel tips, and more!
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