Molina Matters

APRIL 12, 2023

New & Exciting

Ramp Up

Your Referrals

Referral marketing relies on word of mouth to make your

insurance business known to new prospects.

Have you asked your Medicare members if they’re happy with your service?

If you haven’t asked, spring is a great time of year to find out and

tap into the power of referrals. Be sure to:

Be referable: You become more valuable when you know your stuff, do what you say, and let people know they matter.

Referred customers convert at a

30% higher rate

than leads generated from other marketing channels

Stay attuned to your members’ needs: Understanding and engagement are

the building blocks of a successful relationship with your members.

Building trust between you can lead

to more referrals and higher retention.

Customers referred by other customers have a

37% higher retention rate

Expand your marketing plan: Add

social media content, display your signage in more locations, and email your members with a request to tell family and friends about Molina and you.

92% of consumers

trust referrals from people

they know

Network matters: Grow and engage your network through CBOs, social media, and educational events.

65% of new business opportunities

come from referrals and recommendations

In Case You Missed It

Rely on our Resources

Please visit the Molina Agent Center to learn about:

The Broker Services Unit is available to answer your questions:

This document is not intended for marketing purposes or public distribution and is considered “Confidential Information,” as defined in your Agreement with Molina Healthcare, Inc. (“MHI”).
Any dissemination or distribution of this material is strictly prohibited and may result in corrective action up through termination of your contract with Molina Healthcare, Inc.
Agents must be ready to sell, which means certified, contracted, licensed in the applicable states and appointed by Molina Healthcare, Inc. in accordance with state law prior to engaging in the sale of Molina Healthcare products.