May 2023
Direct Selling and Referral Marketing Newsletter For Companies

One of the most misunderstood behaviors in direct selling is the sponsoring behavior.

Sponsoring, also known as recruiting, is the introduction of a direct selling company to a prospective independent sales representative.

People choose to sponsor others when it is in their best interest to do so. Let’s examine separately each of the motivations for sponsoring.

A Founder Program should be a campaign to attract and enroll experienced direct selling representatives who will be rewarded when they meet specific performance measurements.

However, not everyone knows this.

Some companies think that a good Founder Program is one that recognizes one of the following situations...

  • everyone who joins by September 1
  • the first 100 independent representatives who enrolled
  • the first 20 people to reach the title of Director

They are mistaken.
What is…

  • a map to get to your gold?
  • a bible for all direct selling and referral marketing companies?
  • a consultant in a book?
  • wisdom learned from more than 30 years working with more than 500 companies?

Our “Start Here” book is all of these and more.

If you are starting or growing a network marketing, referral marketing, direct selling, affiliate, or party plan company, you need insider knowledge to help you to create, launch and grow your business. Your goal is long-term success.

To be successful you need to know what to do and when, and you need to do many things well. That's why you need our book.

If you are seeking an expert witness to help support your case as a plaintiff or a defendant, Sylvina Consulting can help you.

Sylvina Consulting President Jay Leisner has been working with MLM, direct selling, party plan and referral marketing companies for more than 35 years.

Here are 27 educational videos on compensation plans that Jay Leisner, President of Sylvina Consulting, has recorded.

Compensation plans are one of the most important ingredients in the recipe for direct selling company success. The more you know about multilevel compensation plans, the better.
How Does Sylvina Consulting Help Companies?
At Sylvina Consulting, we are direct selling, referral marketing, and compensation plan experts. We design and improve compensation plans and mentor company owners and executives. We also teach companies and individuals what they need to do to be more successful.

Our mission is to provide owners, management teams, employees, and independent representatives of direct selling companies with information, wisdom, and solutions to increase the health, stability, and size of their businesses.

When you decide to get personal guidance from Sylvina Consulting, you will experience and benefit from our suggestions and recommendations gained from more than 35 years of experience working with more than 500 direct selling, referral marketing, network marketing, party plan, and social selling companies.

You are invited to experience the Sylvina difference. Our clients have given us great reviews.

I invite you to contact me to talk about your specific needs.

Sincerely,
Jay Leisner
President, Sylvina Consulting

Office: +1 503 244 8787
Cell: +1 503 784 7873
WhatsApp: + 1 503 784 7873
Skype: jay.leisner