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-- Winter Share Week #1 --



ATTENTION: Check the Pickup Times Below.

Winter Stops have different times than Summer.


Good Afternoon Trevor-

 

Thank you for joining us for Winter Season. This week is Week 1 of 15. It really does feel strange talking about winter when the sun is shining and it's almost 80 degrees!


There are a few administration things to cover for winter season:

  • Winter Season is Weekly for the first 3 weeks, then starts going every other week. You will receive your regular Tuesday newsletter on pickup weeks as a reminder. List of pick-up dates can be found HERE.
  • The pickup times are different than summer. Please see the chart below.
  • Carnivore Share -- can only be picked up at your primary location you set up at the time of signup. If you are registered for the carnivore share, please check your email for a FAQ email that was sent yesterday around 5:45pm.


Sincerely,

Trevor Clatterbuck and the Fresh Fork team


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*If any changes need to be made to your subscription, please let us know ASAP.

The Pickup Schedule

Weekly Promotions

Steak Burger and Dogs - $15

In celebration of this weird, near 80 weather, let's fire up the grill one last time.


1 package steak burgers (4 pack, 1.25#)

1 package grassfed beef and pork hot dogs (6 pack, 1#)

Yogurts - $0.50 off all 3 types


I was working the back of the truck last week and had a lot of questions about the differences between our yogurts.


All of our yogurts are sold by the quart.


Velvet View Farmstead Yogurt. Brandi and her family were pioneers in Ohio for yogurt. Almost 15 years ago they started making cultured yogurts on their dairy farm in Nashville, OH to buffer against the risk of low milk prices.


Velvet View uses Holstein cattle and grazes them on their rolling hills in beautiful western Holmes County. They make two types of yogurt, both whole milk.


Grade A Plain Yogurt - thin and tangy, similar to a kefir. No sugar or flavorings. Also a great replacement for buttermilk in any baking recipe.


Greek Yogurt - strained and thick, scoopable and great with fruit and granola.


Paint Valley Farms A2 Guernsey Yogurt

Made with the same whole milk as our signature A2 Guernsey milk - grass grazed, full fat, and easily digestible with A2 milk. In terms of thickness, the Paint Valley Yogurt is somewhere between the two Velvet View yogurts. It isn't strained, but it has a good body and scoops easily. Excellent choice for serving with fruit and granola, using in a recipe, or even making a yogurt dip or sauce.


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Trevor's Op-Ed. A Food System State of the Union...

I was reading an article last night titled "Food Makers Pitch Specials Again," in the Wall Street Journal. The summary was that for the first time since the pandemic, sales of food on promotion pricing has reached and exceeded a pre-pandemic level. According to the survey quoted, total units of grocery purchases are down this year vs last year by 2%, while the number of items bought on promotion is up 6%.


Reading between the lines, there are several factors driving this.

1) Prices on grocery are up 33% since 2019.

2) Consumers are trying to stay on budget and get more bang for their buck.


The article talked a bit about restaurants, too. That the average fast food restaurant prices are up 40% and consumers are starting to eat out less. The article pointed out that corporate restaurants are trying to keep the seats full by offering value items.


The price of food is a hot topic with the small farmers. I'm kind of an outcast in that I'm looking to keep prices low. When someone hears "local" or "organic" the first association is often "expensive." This isn't true. As you saw with the summer share, many of you probably struggled to eat everything each week.


As small producers and marketers, we have to be concerned that the customer is going to look at their food budget and trade us in for cheap, commodity food. My argument to other growers is that we should look at this as a this time to build market share, and to only raise prices as needed to cover additional costs. It is more economical to eat whole foods, so if we can get them to the dinner table at a reasonable price, the market of folks eating this lifestyle should grow.


I also get the macro level questions, like "Where are food prices going?" I think the answer to that is up to each of us. If we can keep the government out of it and let the markets correct, we'll see a few options. 1) Consumers may settle for higher prices, or 2) They will find alternatives, such as scratch cooking, buying from the local farmer, or growing their own.


I share all this to say Thank You for Choosing the Alternative - Good Food. And, thank you for riding the roller coaster that is the local growing season.

Week 1 Bag Contents

OMNIVORE

Broccoli

Huckleberry Gold Potatoes

Celery

Green Kale

Shiitake Mushrooms

Garlic

Onion

Carrots

Whole Chicken


VEGETARIAN

Broccoli

Huckleberry Gold Potatoes

Celery

Green Kale

Shiitake Mushrooms

Garlic

Onion

Carrots

Beets

Apples

Savoy Cabbage

Raw Cider Vinegar

MINI

Brussels Sprouts

Cauliflower

Acorn Squash

Apples

Onion

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