Show Day #6 - Wednesday January 25th

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Delivered to your inbox each morning, Show-Day Exhibitor News features daily updates of what's happening during the 10 days of the show.

Attendance Pattern Continues through Monday & Tuesday

After a very strong opening weekend.. the Monday & Tuesday did not disappoint!

Historically these two show days are the lighter attended days compared to the end of week or weekends. Traditionally exhibitors have felt that consumers on these days come from out of town, or they are local and take the day off work. They are serious buyers and want to have more dedicated time with boat sales staff or retail booth shopping time, without the larger crowds.

This year’s Monday and Tuesday were both higher than the same days at the 2020 Show! Both days the Galleria Lobby was filled with consumers, well before the opening at 11am. Both days at Hall A, the line went all the way to the glass doors at the west end, typically seen only on the Saturdays and Sundays.

On Monday there were 4,659 attendees, up 3% from the Monday of 2020 (which had 4543 people in attendance). This reflects a 9% increase over the 5 year average!

On Tuesday, there were 4967 attendees, which represents a 1% increase over the Tuesday of 2020 (which had 4939 people in attendance). This year’s Tuesday's attendance reflects a 22% increase over the 5-year average!

Snowfall Warning & Weather Advisory – Promoting Consumers to Take GO Transit

Environment Canada has issued a Snowfall Warning for most of the GTA (Greater Toronto Area), as well as several other areas of Ontario, for 15-20 cm’s of snow. In addition, a Weather Advisory for many areas surrounding Toronto, for varying snowfall amounts. We are expecting an impact on the attendees being able to get to/from the show on Wednesday and possibly Thursday.

As a result, we have modified our Advertising plan to increase the amount of GO Transit partnership ads that are running Tuesday night, into Wednesday & Thursday (on Radio, Digital and Social ads). We will be encouraging attendees to take GO Transit to the Show and not let the weather affect their plans to attend. We would ask exhibitors with social media accounts to share our messages tomorrow and communicate that there is a great option to get to the Show and the Enercare Centre, Exhibition Place, despite the potential weather.

Thank you for helping with this initiative.

MEDIA UPDATE

RADIO interviews scheduled this week:

Good Morning Hamilton
900 CHML
Hunter’s Bay Radio
Moose FM
Pure Country Radio
The Wolf 101.5
Country 92 Chatham Radio

TELEVISION:

Global Morning will air their visit to the Boat Show on tomorrow’s show (at 7:20am). Will share link when it’s posted

Zoomer TV focused on electric product innovations (interviews with Magonia, JETSURF, Linda Waddell, and TAIGA). Will air later this week.

CBC Radio-Canada – French language news reporter interviewed Princecraft and Magonia. Live-to-air; online article will be posted tomorrow.

The Weather Network will be on-site Thursday broadcasting every 10mins from 7am – 9am

PRINT/ONLINE (Click below images to read Muskoka 411 & My Muskoka Now articles)

BUY / Sell-A-Boat & WIN $100

CONGRATULATIONS to...

Our Tuesday Winner

DANIEL MELO from

Melocraft who won $100

Daniel sold a boat and entered a ballot into the 2023 Buy/Sell a Boat & WIN program and his ballot was drawn. Today's winner will be announced in the next days newsletter.

On Tuesday 35 Boats Sold by dealers who submitted ballots.

Thank you to RBC, the 2023 sponsor of the BUY a Boat & WIN program.

Luxury Tax Survey - Need Your Input

(Forwarded to TIBS Exhibitors on behalf of Boating Ontario)

Hello Members,

Only 3 days in at the Toronto Boat Show, we have already heard from several members that some consumers are declining to purchase boats that are caught up in the tax.

Please - please share the data with us on all lost sales or boats you don't order because of the tax.

All of your information is kept 100% confidential and is critical as we continue to fight on your behalf.

Have a Great Day!

Your Boating Ontario Team

Packing Up Early Disappoints Your Customer!

It has been noticed that some exhibitors are packing up their spaces early before the show has been scheduled to close.

Your customers have travelled to the show expecting that if they have arrived within the published times all exhibitors will be open for business.

Providing a positive show experience is everyone’s responsibility. All exhibitors are expected to remain open and staffed until show close. This year, the weekday show hours are one-hour less than in previous years so ensure your booth is staffed until 7pm on weekdays.

Show Hours Reminder:

Weekdays 11am – 7pm

Saturday 10am – 6pm

Sunday 10am – 5pm

Food & Beverage Areas – Long Wait Time

The Enercare Centre has an exclusive supplier for catering services, OVG Hospitality. At the 2023 show the concession stands were to be fully renovated and open for business. The show was informed in January that the renovation plans were delayed so alternative food and beverage areas were created on the show floor outside of the usual concession stand spaces.

It has been noted that exhibitors & the public have experienced unusually long wait times at the food trucks & other outlets. Thank you for your patience as OVG works through these issues and modifies plans for the upcoming busy weekend.

2024 Toronto Boat Show Dates

Mark Your Calendars!

Toronto International Boat Show

January 19-28, 2024

Exercise All Safety Measures & Stay Healthy!

We hope you and your staff are feeling well and exercising all safety measures such as washing your hand or using hand sanitizer often accessible to all your staff within your space.

Should you have any health concerns as the show progresses and wish to use a COVID test, they are available on the counter at the Show Office, Salon 103.

We wish you a great show!