JUNE 2024

Hello Community Partners:

I am excited to share that the DART Board of Directors approved our 10-Year Strategic Plan goals earlier this month. The plan document, entitled “Point B: A New Vision for Mobility in North Texas,” is a thoughtful, forward-thinking guide for the agency’s priorities over the next decade.

While the plan has evolved over the past year and a half with the input of many stakeholders, our effort started with a simple concept: create a roadmap for how to move DART from our current state, Point A, to the future vision for our agency, Point B.

The formal launch of this plan follows the celebration of DART’s 40th Anniversary last year. As we reflected on what the agency has accomplished during the past 40 years, it became imperative to think about what we hope to do next.

Point B is guided by DART’s new vision to be “Your first-in-mind mobility partner.” From riders and employers looking to expand their transportation options to developers, cities, and chambers looking to attract new employers and investment, we want everyone to think of DART first as a strong ally in making that possible.

Our selection of the word “mobility” over “transportation” was deliberate – transportation is the act of moving people or things, but mobility is the ability to move them. With approximately 4 million people estimated to move to the Dallas-Fort Worth area over the next 20 years, our region must have the ability to move them where they need to go. DART has significant untapped capacity to transport more travelers efficiently, which will help alleviate road congestion and ensure the smooth movement of goods that are vital for our region’s growing population.

The Strategic Plan – much like our Transit System Plan and 20-Year Financial Plan – will evolve with the agency. We will review and update Point B at least every five years to ensure that we continue to move closer to our goals.

Future newsletters will include more information about our strategic goals and how we plan to achieve them. The DART.org website also has information regarding the plan, which we will update with progress over time.

In addition to more information on Point B, this edition of the newsletter also includes:

• A profile of Mark Enoch, the longest-serving member of the DART Board.
• A city spotlight on Rowlett and DART’s impact on both citywide mobility and its historical downtown area.

Some of the work necessary to execute Point B is already underway, and this newsletter will inform and update you on these initiatives. We look forward to partnering with you to continue to cultivate DART into an economic and mobility asset for our neighborhoods and communities.

The title is derived from a simple premise: We want to move DART from Point A, where we are today, to Point B, where we want to be in the future. The plan’s overarching goal is to move DART from being a service that people sometimes use to a valued, strategic regional economic and mobility asset.

Click here to learn more about the DART Strategic Plan including the agency’s new vision and mission.

City Spotlight: Rowlett

Each month, we will spotlight a city in the DART Service Area and the service that  

DART provides.

Residents and city leaders in Rowlett had the foresight to join DART in 1983 at the agency’s beginning, knowing that bus service – and eventually light rail – would connect their primarily residential community to neighboring Garland, nearby Dallas, and beyond.

Downtown Rowlett Station has been a catalyst for the revitalization of the city’s historical Main Street district over the past decade, attracting new and bolstering existing businesses. The city has done their part by investing in infrastructure such as wider sidewalks, lighting, and landscaping to beautify the downtown area, while also hosting a robust series of special events.

Click here to learn more about DART’s service and impact in the City of Rowlett.