Using Financial Analysis to Make Better Business Decisions
By Gene Holland, Interim Director of SBTDC Raleigh and Joel Harper, Director of SBTDC Chapel Hill
Do You Understand Your Business’s Financial Picture?
In our roles as Counselors and Center Directors with the SBTDC, we are frequently called upon to help clients make better business decisions based on their company’s financial statements. Unless the client has already been assisted by a CPA in financial reporting and tax return preparation, any financial records are often sloppy at best and sometimes nonexistent. While it is unrealistic to expect a small business owner to have skills that approach those of a trained accountant, it is crucial that they understand the basics of financial accounting and adopt a scalable bookkeeping platform early. Otherwise, the owner will never fully understand the company’s financial position, nor will they be able to communicate this information effectively and efficiently to other parties of interest.
Larger corporations devote entire departments to accounting and finance, in addition to hiring outside CPA firms to assist with audits and tax preparation. While it is understandable that a small company or sole proprietor, especially at or shortly after launch, often lacks the resources to dedicate a person or department to these roles, it becomes even more crucial that the owner understands his/her company’s financial fundamentals. As former owners ourselves of very successful small businesses, we cannot imagine attempting to operate daily and make strategic decisions without the ability and means to understand our company’s financial positions. Obviously, we are convinced that this lack of knowledge or awareness is a widespread problem, so what are some solutions?
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