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Listing Firm Contact Info Required on Real Estate Websites
Our MLS, in conjunction with the National Association of Realtors®, has recently added a new requirement when displaying MLS listings on public websites via IDX/VOW. Along with the current requirement to display the listing firm name in a prominent location, beginning September 1, it will be required that the phone number or email address, as selected by the listing broker, be displayed with the listing firm name. All current IDX/VOW website vendors have been notified, but it is the responsibility of the website owner to ensure compliance.
Listing brokers can choose if they want their office phone, office email, listing agent phone, or listing agent email to be included in the MLS data sent for display on IDX/VOW public websites. This selection can be made within Paragon, by the broker or anyone in the firm with broker access.
- Select Preferences from the top Paragon Menu
- Under System Preferences, select IDX/VOW Contact Info
- Select your desired contact info option from the drop down and Save
If your office phone or email needs to be updated in Paragon, send that request to member@wisre.com.
The contact information selected will be sent to IDX/VOW website providers for each new listing added going forward, and each existing listing when next modified.
If you do not make a selection, the default is to provide no contact information.
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Agent Preview for Emails
Do you have contacts in Paragon for whom you would like to preview listing matches before sending?
If you use Collab Center, you can set up the contact for Agent Preview. Open the contact, go to Contact Information, select Agent Preview from the Collab Center Search Options located in the top left, and click Save. When a listing notification is sent, it will come to you first to Approve or Disapprove in Paragon. This approval/disapproval can be done directly from the contact grid. Click below for a short demonstration video.
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If you use Email Notification, you can edit the notification so it is only sent to you. Open the contact, click Buyer Activity, click the search name, then click Email Notification 1. Click the Edit Notification button at the top. Remove the contact’s email address, check the Bcc Me box, and click Save. Be sure you clearly identify the contact in the subject line so you know who to forward the email to when you receive it. Click below for a short demonstration video. | |
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Paragon Map Search and Correct Map Placement
If you have a listing that is not mapped correctly, it may be missed if an agent is searching by map. Please make it part of your routine to always check the map placement when adding a new listing. If the map placement as assigned by Paragon is not correct, you can adjust it under Listing Maintain – Change GeoCode. When the map displays under maintain, click on the red map placement marker and move it as needed. Switching to a bird’s eye view (click the down arrow next to the word Road in the upper left corner) and using the zoom feature helps to pinpoint the exact location. There is also an option to enter the latitude and longitude. Before clicking Save, you may want to zoom out a bit as the zoom level will also be saved. If you are not familiar with the location of a property, the CRS tax program can help you pinpoint it exactly using the latitude and longitude. Click on the red T from the listing to pull the property up within the CRS tax program. The Latitude/Longitude are the last field within the Location section. Copy and paste into the Change GeoCode option within listing maintain.
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No Company/Agent Branding
Associated documents marked as public, photos, and unbranded virtual tours within Paragon should not contain office/agent names, branding, logos, or contact information. Our members are doing a pretty good job regarding photos, but we unfortunately have to reach out often regarding branding on public associated documents. Only public associated documents that are contractual in nature (ex: RECR, addenda) may contain the name of the listing firm, which must be in typeface no larger than the median typeface of the document. Please double check your docs before marking them as public.
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Jim Peetz Joins MLS Staff
Jim Peetz is the new face at the MLS for all things Supra. Jim has replaced Gretchen Schutz, who has left to follow her career path as Assistant Women’s Soccer Coach at Loras College in Dubuque. We are excited to have Jim on our team! Here are a few words from Jim:
I was told if I moved to Madison I wouldn’t ever move away. Well, they were right. I still love Madison after 30 years. Where else can you kayak, hike, have great food and watch some of the most interesting people. It’s live here or Austin, Texas. Working in Real Estate for over 20 years I’ve gotten to know some awesome people & am excited to be working with the great group at the SCWMLS.
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Upcoming Training Opportunities
Collab Center: Do you want to set up buyers with an automatic search that notifies them about new properties? Learn how to set up a Collab Center site for your buyers, and what they can do with it. Wednesday, August 10th @ 2:00 PM, register here.
Map Search in Paragon: With Paragon's map search you can visually define areas on a map to search for listings. Join SCWMLS trainer, Dave Bass, for this 30-minute class where you will learn how to draw different shapes on the map and edit them, use layers to show lots of helpful information, and more. This live class will be held via Zoom on Tuesday, August 16th @ 2:00pm. Please register here.
Paragon Connect: Join Dave for a 30-minute class via Zoom where you will learn how to use the mobile version of Paragon, Paragon Connect, on your smartphone. Wednesday, August 24th @ 2:00 PM - please register here.
Paragon Overview Classes: We offer weekly live classes for Paragon training. To register for an upcoming session click here.
We have also re-introduced in person classes at the MLS office in Madison. Bring your laptop or tablet, we'll have wifi and coffee. We will offer this class once a month, with the next one on Friday, August 26th @ 9:00am. To register, fill out the form here.
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We have recently adjusted county groupings to better align markets, and to ensure sufficient monthly sales to reflect meaningful median and average sale prices. We now report statistics under the combined counties of Adams/Juneau/Monroe and Green Lake/Marquette/Waushara. Before this change, we were not including statistics for Juneau or Monroe counties. | |
South Central Wisconsin Multiple Listing Service
4801 Forest Run Rd, Suite 101
Madison, WI 53704
(608) 240-2800
www.scwmls.com
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