The HM DL
Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
If you'd like more customized and specific media guidance for your business and situation, we're ready to help.
|
|
Predictive Analytics In Marketing: Achieving Success |
|
The use of predictive analytics in marketing is transforming how companies sell to customers, but the learning curve can be steep. Here's what you need to know to be successful.
The DL: Marketers and agency partners are using data more and more to build efficient campaigns that drive results. Predictive analytics is a tool that can help position your organization for success. Some examples of predictive analytics that are used regularly by marketers include Look-alike modeling, lead qualification, data-driven creative, and demand forecasting. Although predictive analytics can help remove the guesswork from media and marketing campaigns, it still does require work to set up and fine-tune the models. If you are starting down the path of looking into predictive modeling for your company, it is always a good idea to research possible solution partners and software to see what might be the right fit for your needs.
|
|
Nielsen Opens Up Cross-Platform Measurement To Disney And Magna |
|
Nielsen One Alpha launches alpha test with 10 ad buyers and sellers as a step toward late 2022 full rollout, with demos planned at CES.
The DL: Nielsen is launching an alpha test of its Nielsen One cross-platform media measurement system. Walt Disney Company and Magna Global are among one of the first advertisers to test this. This is not a prototype but rather an early run of a fully functional measurement system Nielsen is looking at. This would be a solution for measuring ad campaigns across all screens including linear and connected TV, desktop computers, and mobile devices. A December 2022 launch is planned.
|
|
Expert Social Media Marketing Predictions For 2022 |
|
Social media marketing experts to share their best predictions as to where marketers should focus your attention for 2022.
The DL: Over the past couple of years, brands have started to embrace the power of social media marketing. In 2022, marketers will have to keep up with these emerging trends:
1. TikTok will continue to dominate the social media space.
TikTok became the go-to channel for entertainment in 2021 and it will continue down that path for 2022. Its rapid growth was fueled by the platform's audience, which is tech-savvy and demands more innovation and creativity. This generation's demands will help drive the platform's success.
2. Companies will require more social media help.
Not only is it a powerful strategy for generating revenue, but it's also an integral part of a company's overall marketing plan. It's a strategy that will help companies grow their social media platforms and turn them into profitable revenue generators. This will help companies manage and optimize their social media platforms and keep up with the latest trends.
3. Augmented Reality will take over brand marketing.
AR will become the preferred method of testing products before buying them. According to the head of AR product strategy at Snapchat, AR will become the preferred way for consumers to try on products in 2022 because it's more effective at driving sales than other forms of advertising.
|
|
What Are NFTs? Mapping The NFT Ecosystem |
|
As we look towards the next generation of digital connection, all news types of connectivity, and utility, are emerging, which will provide more ways for creators to expand their horizons and build direct connection with consumers, fans, fellow artists and more.
The DL: If you've been hanging around on social media lately, you've probably heard the term NFT. So, what are they? NFT stands for 'non-fungible tokes', which can essentially be applied to a broad range of products and services. At the current time, they are most notably linked to digital art.
If you're struggling to wrap your head around the NFT space, have no fear! The team at Visual Capitalist teamed up with Next Decentrum to create an "Overview of NFTs" infographic to explain the concept in-depth to newcomers.
|
|
Twitter Publishes 2022 Planning Guide To Assist In Your Tweet Strategy |
|
Twitter has published a new 2022 planning guide to assist in your tweet strategy, which includes a range of templates, tips and prompts to get you thinking about how to maximize your tweet approach over the next year.
The DL: Working to get ahead on your 2022 planning guide? Twitter has officially released a 69-page planning guide to assist in your tweet strategy moving into the new year. The plan itself includes a range of templates, tips, and prompts to get you thinking about how to maximize your tweet approach.
The guide also seeks to help marketers develop guiding principles for their strategy which includes outlining keywords, visual approaches, emojis, and more. If you're struggling to make Twitter a priority in your social media portfolio, Hoffmann Murtaugh is here to help!
|
|
Happy New Year from the Hoffmann Murtaugh Family! Tomorrow is the first blank page of a 365 page book. Make sure you write a good one.
Reminder: We will be back in the office beginning on Monday, January 3rd. We'll see you then!
|
|
If you would like to pick our brains on how to navigate the evolving integrated media landscape during this time,
we'd be happy to help.
|
|
Hoffmann Murtaugh
Pittsburgh, PA 15212 (412)741-8618
|
|
Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
|
|
|
|
|
|
|
