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News & Updates from DKT
August 2022
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This month's newsletter highlights just a few examples of the rich, important work that DKT does every day to increase access to high quality, affordable contraceptives, safe abortion technology, and accurate, timely information for consumers. From our new vasectomy clinic in Mexico to educational activities in India and Indonesia, DKT International puts clients at the center of our decision-making. New condom advertisements in Brazil and Pakistan, along with sex education in Vietnam, focus on pleasure, fun, and healthy approaches to sexuality. Finally, we are proud of the decision by the Ministry of Health of DR Congo to allow provision of implants and injectable contraceptives in pharmacies — this will pave the way for DKT to train providers on these methods and increase access.
As always, please feel free to contact me or anyone at DKT about our work.
Cheers,
Christopher Purdy
President
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Contraceptive implants and injectables can now be provided in pharmacies in the Democratic Republic of Congo |
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The General Secretary of Health in the Democratic Republic of the Congo (DRC) announced the government’s decision to allow contraceptive implants and injectables in pharmacies. These new guidelines will advance national progress towards international Sustainable Development Goals of achieving universal access in sexual and reproductive health (SRH) and reducing maternal deaths. Local pharmacies are often the closest and most convenient resource for contraception, and therefore are integral to improving health outcomes. The DRC Ministry of Health’s new decision will greatly expand access and build on DKT DRC’s efforts to train pharmacists to offer youth-friendly SRH services in more than 1,000 partner pharmacies in the country.
To learn more, read our blog post here.
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DKT Mexico plans to open a new vasectomy center in partnership with World Vasectomy Day |
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DKT Mexico’s plans to open a vasectomy clinic is an important reminder that reproductive health isn’t just for women. In partnership with World Vasectomy Day, DKT Mexico will open the first private vasectomy clinic and training center in the region around Mexico City. The clinic will provide vasectomies and serve as a general sexual and reproductive health center for men. After the first pilot clinic is running, DKT will refine and scale the model throughout the country and the Latin American region. |
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DKT India tackles oral contraceptive myths and misconceptions with new campaign for Choice pills
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DKT India has launched a social media campaign to educate end-users about Choice oral contraception and the origins of contraceptive use. The posts, featured on Facebook and Instagram, dispel popular myths about the pill while helping viewers brush-up on their contraceptive history. The trivia campaign reached 124 million individuals across the country by featuring content in a variety of national languages including Assamese, Bengali, Hindi, Mizo and Nepalese. The DKT India team also generated videos about the health benefits of Choice pills to highlight their use for both contraception and menstrual health. Check out the posts below to learn more about the many uses and origins of the oral contraceptive pill. Also find more links here and here.
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DKT tackles maternal mortality in rural Indonesia with the Andalan IUD campaign
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DKT Indonesia held a far-reaching campaign “Kampoeng Andalan” in the village of Cikajang, Garut, West Java – a remote area with high rates of maternal mortality. Throughout the month of June, villagers in the underserved community received free contraceptive injections, increased distribution coverage, and contraceptive awareness training through collaborations with 20 midwives from 13 villages. Individuals were trained to mobilize demand for sexual and reproductive health (SRH), and were counseled about their contraceptive options. Villagers also benefited from renovations to their basic health facilities, including receiving new hand-washing basins and medical equipment. On the final day, participants took part in a talk show to educate the community about the importance of family planning.
The various events were covered by regional and national television stations, online news outlets and a radio show. Here are some clips from RCTI TV and PJTV.
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DKT Vietnam brings SRH education to universities in Vinh Long province |
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Let’s talk about sex! DKT Vietnam collaborated with a youth magazine and Vinh Long province’s youth union to organize an event at the Vinh Long University of Technical Education that engaged students in best sexual and reproductive health practices. Over 500 students from four universities attended a lecture on safe sex, the health risks of unsafe abortion, and prevention of unintended pregnancy. Students participated in short plays which highlighted important attitudes and practices for promoting their sexual and reproductive health. Throughout the day, DKT distributed over 17,000 OK condoms and 600 packs of NewChoice emergency contraception to students and locals in the area. The event was also covered by 15 central and local media agencies, including two national online news outlets, allowing for DKT’s brand-name products to be featured on television and in newspapers and websites.
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Marketing highlights around the DKT International world |
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DKT Pakistan launches mango flavored condoms
Right in time for Pakistan’s beloved mango season, DKT Pakistan launched their new mango-flavored Josh condoms—named ‘Sindhri’ after the sweetest, and most sought-after mango variety in the country. Model Mathira starred in the accompanying steamy ad, and the mango campaign has gained a lot of organic attention, receiving 243,000 views on Facebook.
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DKT Brazil expands the Prudence campaign
Listen up and tune in! DKT Brazil has launched an impressive media campaign to advertise Prudence condoms. The multifaceted campaign includes both traditional and online platforms and has already reached an estimated 8.6 million people around the country with television and radio spots, and another 8 million across its combined Instagram and Facebook sites. The campaign is targeting the regions of São Paulo, Rio de Janeiro, Florianópolis, Curitiba, Porto Alegre, Salvador, Fortaleza and Recife.
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carafem joins ACLU lawsuit to protect the right to abortion |
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DKT’s partner carafem remains committed to providing abortion care to people in the US within the legal bounds of new post-Roe v. Wade restrictions. In response to the six-week abortion ban in Georgia, carafem joined an ACLU lawsuit to protect people’s right to abortion in the state. carafem will continue serving its communities and is fighting to expand access to medical abortion by mail.
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About DKT
DKT is an innovative and adventurous social marketing organization that improves people's lives.
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1001 Connecticut Ave. NW
Suite 800
Washington, D.C. 20036
+1 202-223-8780
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