Develop Your Marketing Skillset

Designing your path from college to a career involves aligning your skills with industry job descriptions. By developing your skillset in a chosen industry, you gain valuable real-world experience that enhances your employability. The skills you already possess, along with those you are actively cultivating, demonstrate your dedication to the field and signal to employers that you are ready to work, learn, and grow professionally.

Here are three certifications designed to enhance your skills and career trajectory in the marketing industry or positions. These programs focus on essential concepts for entry-level roles such as Marketing Manager or Social Media Strategist (more pathways here). No prior experience is required and applicable to any business academic major. The following certifications are approved by UConn's Business Marketing Department, ensuring quality in your professional development.

The more you know, the further you will go.

I am right here, cheering you on.     

Professor Kennedy

Director of Transformative Learning 

The Meta Certified Digital Marketing Associate Certification

The Meta Certified Digital Marketing Associate certification validates your knowledge and skills in digital marketing, specifically using Meta's platforms like Facebook and Instagram. It covers key areas such as:

• Advertising Fundamentals: Understanding ad formats, objectives, and audience targeting.
• Campaign Management: Skills for creating, managing, and optimizing marketing campaigns.
• Analytics: Utilizing insights and data to measure campaign performance and make informed decisions.
• Content Strategy: Crafting engaging content tailored to target audiences.

After completing you can use this bullet point on your resume:

• Achieved Meta Certified Digital Marketing Associate designation, demonstrated proficiency in digital marketing strategies, campaign management, and analytics on Meta platforms (Facebook and Instagram).

After completion, you can advance to Meta Certified Creative Strategy Professional, Meta Certified Marketing Science Professional, and Meta Certified Community Manager.

Google Ad’s Certification

Any of the below certifications could be valuable based on your specific goals; however, these certifications stand out as nice complements to what you will learn or have learned in MKTG 3101.

• Google ads certification – measurement certification
• Google Ads Creative certification
• Get Started using Google Analytics (GA4)

After completing you can use these bullet points on your resume:

• Earned Google Ads Measurement Certification, demonstrated expertise in campaign measurement, data analysis, and performance optimization for effective digital advertising.
• Achieved Google Ads Creative Certification, gained skills in developing compelling ad creatives, enhancing audience engagement, and optimizing campaign effectiveness across digital platforms.
• Completed the "Get Started with Google Analytics (GA4)" course, acquired skills in data tracking, user behavior analysis, and actionable insights for optimizing digital marketing strategies.

Hootsuite

The “Hootsuite Platform Certification Course” is a good option for students interested in social media marketing. The beginner course for demonstrating knowledge of the Hootsuite platform, and the training is free, however, the certification is $100.

After completing the free training, you can use this bullet point on your resume:

• Completed Hootsuite Platform training, gained foundational knowledge of social media management tools and strategies for effective engagement and content scheduling.

Industry Immersion and Snapshots

Industry Snapshot is a series of programs designed by the Office of Undergraduate Programs in the School of Business. It is a one-hour recorded virtual panel discussion with recent business alumni with targeted questions that will allow students to gain insights into different industries. 



Sales

Cosmetic Industry

Technology

Big Tech and Social Media

Internet and Direct Marketing

How to Tell Your Career Story

Management Consulting

Fashion Retail Industry

UConn Graduate School

Financial Technology

Moody's - Credit Rating Industry