Issue No. 305 | June 3, 2022 | View Online
Upcoming Events/Dates
Next Week: June 7-9 | ATSC Next Gen Broadcast Conference (Detroit)

June 14 | 12:00 p.m. Eastern
Free Webinar: “3 Easy Steps To More Engaging, Authentic and Profitable Copy ” with Blaine and Honey Parker: LBS Branding Experts

June 16 | 1:00 - 2:00 p.m. Eastern
Free Webinar: “How to Stand Out Amid Media Competition and Digital Fragmentation” with Karen Morriss, Director of Client Services, Research Director, Inc.

July 10
Deadline for Quarterly Issues Programs lists to be uploaded to station online public inspection files.

August 8-9 | MAB Summer Advocacy Conference, Crystal Mountain Resort (Details)
Michigan Broadcasters at Mackinac Policy Conference
Broadcasters from across the state were up at the Grand Hotel at Mackinac Island this past week for the annual Detroit Chamber Mackinac Policy Conference.
Our thanks to Caleb Gordon, WPHM-AM (Port Huron) for the photo contributions!
Join Us In August at Crystal Mountain Resort!
Join the Michigan Association of Broadcasters for our first in-person conference in more than two years as we come together to educate, connect and celebrate at MAB’s Annual Advocacy Conference, Annual Business Meeting and Awards Reception and Banquet on August 8th and 9th at Crystal Mountain Resort in Thompsonville, MI.

See the full schedule here: MABsummer.com
Take a Ride for the Future at 2022 #MABSummer!
As we get back to in-person, support the MAB Foundation in its mission to give back to the future of Michigan broadcasting by entering for a chance to win a ride in a DeLorean! Funds raised help to support MAB Foundation initiatives. Reserve your tickets in advance when you register for the conference, or purchase them in-person at the event.

Watch This Video!
LEGISLATIVE / REGULATORY UPDATES
June Regulatory Dates for Broadcasters: TV Renewals, EEO Public File Reports, Comments on Zonecasting, Start of Channel 6 FM Rulemaking and More
With the traditional beginning of summer upon us, there is no vacation from the regulatory actions of importance to broadcasters. Let’s start with the routine actions for the upcoming month. Read More
IN THE NEWS
Mario Iacobelli: 1938-2022
The MAB is mourning the loss of former board chairman and Lifetime Achievement Award recipient Mario Iacobelli. The owner of Heritage Broadcasting (WWTV-WWUP-TV/Cadillac) passed away May 25 at the age of 83. "Mario was a titan in the broadcasting industry and his reach extends far beyond the work he did in Michigan," said MAB President Sam Klemet. Read More
Broadcasters Invited to Auto Tech Conference
AutoTech: Detroit and the WardsAuto Interiors & UX Conference bring together the full automotive tech industry to immerse attendees in the future of automotive, by showcasing the newest tech and the latest vehicles. We gather the automotive and technology communities like no other event. Read More
WOOD-TV Highlights Mental Health Awareness Month
On May 30, Nexstar Media's WOOD-TV (Grand Rapids) wrapped up Mental Health Awareness month with a special broadcast focusing on programs in West Michigan working to support mental health. Read More
MSU Announces ComArtSci Leadership Transition
Prabu David, dean of Michigan State University’s College of Communication Arts and Sciences has announced that he has accepted the position of associate provost for faculty and academic staff development at MSU, effective July 1. Read More
SALES TRAINING
FREE LBS Sales Webinar:

"3 Easy Steps To More Engaging, Authentic and Profitable Copy"
with Blaine and Honey Parker, LBS Branding Experts

Tuesday. June 14 | 12:00 p.m. Eastern
Broadcast Sellers have learned to consistently outperform other media representatives by providing more value to their clients. A massive contributor to a broadcaster's value proposition is the willingness to commit to being an ongoing student of creativity and to acquire the skill sets to best position the strengths of advertiser messages. Blaine and Honey Parker, LBS Branding Experts and owners/operators of Slow Burn Marketing, have become influential contributors to Local Broadcast Sales.

In this webinar, be prepared to raise your level of innovation performance with your ad messages. 
MAB LBS Member Resources
Ask LBS

It is common to run into difficult selling situations in the field.  Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals. They will give you a personalized response with real strategies for your specific situation!
The BEST Program

The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
Sales Ideas

Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
SCHOLARSHIPS
Donate to the Jamie McKibbin Memorial Scholarship Fund
Following the passing of McKibbin Media Group owner and founder Jamie McKibbin in November of 2020, the MAB Foundation created the Jamie McKibbin Memorial Scholarship Fund in his honor, with the goal of providing an academic scholarship to a student showing great interest in radio or television broadcasting in Michigan.

To donate to the fund, CLICK HERE. Donations will qualify for a tax deduction based on IRS rules and regulation
Have news to share? Send your press releases to newsletter editor Dan Kelley: dkelley@michmab.com
Michigan Association of Broadcasters | 1-800-YOUR-MAB | MichMAB.com