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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

1 August, 2024



Greetings from BBI:I am honored to again be a part of the 2024 Most Influential Women in Radio from Radio Ink. Thank you!


What Clients are saying about BBI:

"The results are in and the survey says...Pat Bryson has nailed it!"

Joe Conti

President Pennsylvania Association of Broadcasters

I'll be speaking to the Texas Association of Broadcasters August 8th in Austin, Texas. Our topic will be "Getting the Appointment". If they don't go into our sales funnel as prospects, they can't come out as sales! Hope you may join us there!

I'll also be speaking to the Mississippi Association of Broadcasters Sept 24 and 25. See you there?

A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has four times been named one of Radio Ink's Most Influential Women in Radio


Prospects are Everywhere

We just have to look

sales funnel



I was in the middle of one of my domestic chores (going to the grocery store) during one of my infrequent times at home. As I carried my groceries to the car, two young men followed me out of the store. They were headed to a very large industrial truck parked next to my vehicle.


One of the young men got my attention to tell me that I had a low tire. Their truck had an air pump on it, so he offered to air it up for me. He also inspected it and let me know I had picked up a screw in it. I thanked him and prepared to head immediately for the tire store.


But what happened next is the remarkable thing and why their act of kindness is in this newsletter. Before I left, one of the young men handed me his business card and invited me to use their tree service should I ever need it.


When was the last time one of our salespeople seized the opportunity to create a new, potential customer while going about their daily life? Of course, I took the card home, shared it with my husband. We did, indeed, have a dead tree in our backyard that needed to come out. We kept his card. Nick's Tree Service was now on our radar as a business to call because of the initiative of this young man.


Potential prospects are all around us. One of my salespeople in Canada was involved in a wreck (not his fault) but by the time the wrecker had towed his car, he had made an appointment with that wrecker company to talk to them about advertising.


I once knew a real estate salesperson who would get in an elevator, turn to face everyone in the car, and hand out her business cards. She sold a lot of real estate.


We all need a prospecting system to keep the flow of new people into our sales funnel. Sometimes we overlook the opportunities presented by life. Keep your antenna up and your business cards at the ready. You never know when someone might cross your path that has been looking for a way to advertise.


Happy Selling!

The Client's Corner

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Finish 2024 with strong momentum and A+ players!

Words to Live By ....


“The fact is, if you are having a hard time getting

appointments, getting to decision makers, getting

information, or closing the deal, 9 out of 10 times it is

because you are not asking.”

 Jeb Blount


Add this to your library!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

New additions to the BBI family

Mandy Choat, promoted to GSM for Williams Media in Enid, OK

Kaitlin Borgini, new Account Executive for Talley Broadcasting in Litchfield, Il


We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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