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May 25, 2021
Distribution: All Active Volunteers
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Featured Department - Marketing
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June is National Safety Month
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SCORE HQ marketing efforts focus on resilience materials and how small businesses can prepare or mitigate risks from setbacks and hardships, such as natural disasters, economic setbacks, and the recent pandemic situation throughout June - National Safety Month.
This renewed focus on support from SCORE will expand and highlight the growing set of materials in the Small Business Resilience Hub compendium of materials.
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Marketing Webinars: Google Ad Grants
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We are currently running a three-part webinar series on Google Grants for Non-profits and how chapters can run their own local Google Ad Word Campaigns. All registration and recording links can be found below. Make sure to register separately for the last two webinars because they are separate links:
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May 12th at 2:00 PM EST: Intro into Google Ad Grants. View the recording on the Marketing Webinars page.
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May 26th at 2:00 PM EST: How to Create & Optimize Ad Grant Campaigns. Registration link
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June 9th at 2:00 PM EST: How to Create an Online Strategy for Your Chapter. Registration link.
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VolunteerMatch Best Practices
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VolunteerMatch is the leading platform for volunteer recruitment, and all chapters have access to a free premium account.
Some best practices for increasing engagement can be found below:
- Frequently repost your opportunities through the one-click reposting tool. By logging into your chapter's account and reposting these opportunities, they will be filtered to the top of the search results and appear on the first page of opportunities.
- Keep opportunities around 100 words and break up the text with paragraphs and bullets for easy reading.
- Create a title with a solid call to action, and make sure it fits within the character limit.
- Make good use of the first sentence as this is visible to prospective volunteers as they scroll through local opportunities.
For more information on using this platform, you can review February's Marketing Webinar that focuses on volunteer recruitment. And if you have any questions regarding your chapter's VolunteerMatch account, please email marketing@score.org.
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The full Marketing Minute Update can be found on the Support Center: May Marketing Minute. Additional resources in the full update that were not included in today's newsletter are listed below:
- Emails That Speak to Your Readers
- Constant Contact Templates
- Chapter YouTube Accounts
If you have any questions regarding these additional resources, please reach out to marketing@score.org.
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Spring 2021 Megaphone of Mainstreet: Unsung Entrepreneurs
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SCORE's Spring 2021 Megaphone of Mainstreet: Unsung Entrepreneurs data report was released in May. The first two press releases related to the report focusing on immigrant- and veteran-owned businesses and have generated over 215 pickups in outlets including the Associated Press, Market Watch, Yahoo! Finance, and more, resulting in a potential audience of 193 million viewers.
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WOW! MSN Money featured SCORE as #2 on their list of 50 great blogs every small business owner should be reading in a recent article. Make sure you are checking out our new blogs weekly for expert advice for your small business. Read the MSN Money article here: 50 great blogs every small business owner should be reading.
In this Associated Press article for millennials thinking about being their own boss, Ohio entrepreneur and SCORE client Lisa Licursi, owner of Elite Virtual Assistants, noted the value of having a SCORE mentor to navigate the process. SCORE is actively recruiting volunteers to help support our diverse and growing client base! Read the Associated Press article here: Millennial Money: Should you become your own boss?
Check out this great SCORE success story about client Dina Estrada, the new owner of Ruiz Tires in Greenville, SC. A 25-year-old "Dreamer," Estrada said she learned early the values of hard work and staying connected. With parents who are entrepreneurs themselves, she said she grew up in an encouraging environment where she was taught that dreams could be achieved through persistence and dedication. She credits SCORE and her mentor Terry McKenney with helping her achieve success! Read more here: Hispanic entrepreneur Dina Estrada credits success to family, community and SCORE.
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Upcoming Live Webinars for Small Business Owners
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This could be anything from custom VolunteerMatch ads for specialty roles to effective web pages that drive results. To view recent submissions on various topics, please visit the Support Center page: Field Marketing Best Practices.
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Top Resources on SCORE.org
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The Top Resources on SCORE.org document lists the top 25 workshops, resources, and keywords on the national website. This document is updated monthly, and we suggest bookmarking it for future reference.
Knowing what the most frequently viewed workshops and resources are on the national site can help you better understand what topics and content business owners are looking for. Your chapter can then take this data and use it to create localized resources around those topics to increase your chapter's website traffic and workshop attendance.
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WEBINAR & EVENT INFORMATION
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May Lifelong Learning Event: Highlighting Chapter Fundraising Strategies
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Interested to hear how other chapters are fundraising?
In this month's Lifelong Learning event, we will hear from several SCORE chapters who have had success with grants, local partners, banks, and more. Come and listen to a panel of volunteers and learn their approaches to successful chapter fundraising. Lolita Jerido, Develop Manager of The SCORE Foundation will moderate this event and share some insights from a national level.
Hope you can join us on May 25th at 1 PM EST!
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The next Monthly Webmaster Webinar will take place on June 10, at 2:00 PM EST. On this call, we will review website image requirements and best practices. If you have not registered already, you can do so through the following link: Monthly Webmaster Webinar.
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The next monthly Social Media Webinar is this Wednesday, June 16, at 2:00 PM EST. If you have not yet registered or would like to review previous webinars, you can do so through the Support Center: Social Media Webinars.
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SCORE FOUNDATION & PARTNER INFORMATION
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MassMutual Annual Grant for Simple Steps to Exiting Your Business
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Grant details and eligibility requirements can be found on the Support Center.
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1165 Herndon Parkway
Suite 100
Herndon, VA 20170
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
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