Our industry is full of rising stars, and Tire Review Magazine recognizes a few of them each year through the Club 3633 program for their efforts in making a difference in their companies, pursuing their career with passion, and helping shape the future of the tire industry.

Congratulations to Auto Value CSC owners Aaron Telle (Telle Tire) and Andrew Cutler (Muskegon Brake & Tire) on being inducted this year!

It's time to hit the road...or the lake, or the dirt, because there are still a few weeks left to win the powersports vehicle of YOUR CHOICE or a handful of cash from the Perfect Stop Powersports Sweepstakes!

Receive an entry for each and every Perfect Stop® Product you choose to purchase! Earn entries with brake pads, rotors, calipers, brake fluid and brake cleaners. MyPlace4Parts users are entered automatically.

We offered $25,000 in college scholarships and you and your children responded! Congratulations to all scholarship winners on being selected from a competitive pool of applicants, and best of luck to all!

Al Sutherland believes in offering one thing to his customers – the absolute highest degree of customer satisfaction and technical service. It’s how he was raised and it’s how he was trained. Read more about this top Auto Value CSC.

Have you ever googled a service near you and selected a location based primarily on the star review? If you have, you're not alone. Nearly 90 percent of people read reviews before making a purchase decision and more than half of consumers say negative reviews deterred them from using a particular business.

Per autotext.me Founder, CEO, and President Chris Cloutier, it's all about enhancing the customer experience, beginning with the customer finding your shop online all the way through service at the door, the repair process, and payment. If a tool to help with that sounds up your alley, contact your supplier about our autotext.me deal!

For some, the chaos of 2020 brought new opportunities. When a gym in his complex called it quits, Confidence Plus CSC Pegoraro Auto Repair owner Joe Pegoraro wasted no time in a snazzy remodel.

"Next time you find yourself in the presence of an extraordinary person who makes customer service look effortless, ask them to describe why they do what they do for a living." CSC Owner Bill Nalu shared some advice in the latest AAPEX blog.

Do you know a service advisor, shop owner, or technician who has performed above and beyond this past year? Nominate them for industry-wide recognition. Want help with the nomination? Let us know: marketing@alliance1.com.

ShopOwner is looking for technicians, shop owners or trainers with a passion to share knowledge, expertise or experiences with other professionals in the industry. Using their media platforms, you now have an opportunity to contribute to the conversation and help other technicians and shop owners.

With summer upon us, the National Institute for Automotive Service Excellence (ASE) reminds service technicians that they must be trained and tested through an EPA-authorized organization, such as ASE, to service mobile air conditioning systems.

20 years ago, 42-volt was going to be the future of automotive electrical systems. But, it never happened. Today, 12-volt systems dominate even the electric vehicle segment. Learn more about their maintenance here.

New research from IHS Markit shows that the average age of light vehicles in operation (VIO) in the U.S. has risen to 12.1 years this year, increasing by nearly two months during 2020 and elevated by the COVID-19 pandemic. The increase in average age will further drive vehicle maintenance opportunities from an increasingly aged vehicle fleet.

91.8 percent of car owners admitted they’ve put off a car care task longer than they should. In many cases, the delays were less than a week long, but a number of drivers have gone 30 days or more with wheels out of alignment, slow leaks in their tires, whining brakes, and more.

Social media is powerful – it can and will drive public opinion and buying choices; it can even help shift an entire demographic toward social change. With something so mighty at your fingertips, you can’t afford to miss the mark.

A poor ride complaint has brought a 2015 Cadillac Escalade into the Garage Gurus shop. Equipped with the third generation of the MagneRide suspension, follow along as a Master Trainer takes you through the process of diagnosing the cause and determining the proper repair.

POP QUIZ: The plug leading from the harness to an airbag sensor is MOST likely:

A.) Yellow

B.) Red

C.) White

D.) Black

View the answer. View explanation.

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