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Volume 21, Issue 5 | May 2024

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TIAK TALK NEWSLETTER
Published monthly for members of the Travel Industry Association of Kansas.

President's Report


With the passing of a good friend and mentor this past month, it has caused me to reflect a great deal on the importance of mentorship across the travel and tourism sector in Kansas. Sylvia Rice was one of many seasoned Kansas tourism leaders that took me under their wing when I was new to Kansas tourism, and with the enthusiasm of a cheerleader, she encouraged me to learn, explore, test my ideas, and, best of all, to laugh at some of the less-than-stellar outcomes that sometimes occur. Sylvia truly gave me wings, as she challenged me to grow.


As we roll into another busy summer of travel, I encourage each of you to take time to reach out to those that you admire to ask about mentorship. What do they do that you would like to learn? Maybe it is an event they host, their spectacular social media methods, or simply how they seem to remain calm in the wake of stress. We each have so much to learn from others…and so much to give in return.


I am an introvert by nature. I always tell people that one of the things I appreciate about my husband is that he is not. Craig can carry a conversation with anyone, about anything. He is outgoing and more fun than I ever considered being, and from him I have learned to be more confident and a better communicator. Mentors are all around us.


Just a few of my takeaways from mentorship have been:

  • Increased self-confidence
  • Stronger communication skills
  • Mastering the art of delivering feedback
  • Asking better questions
  • Becoming a better listener
  • Exposure to new and different perspectives
  • Growing a personal network
  • Increased job satisfaction
  • Reduced levels of anxiety
  • Leadership skill development
  • Increased self-awareness


And I continue to learn and grow in all these areas. Aren’t we all a work in progress?


Before the summer flies by, I encourage each of you to determine an area you want to grow in and to make time this year to mentor and to be mentored –some of the best self-care and one of the best ways to grow your network of friends and colleagues. I also encourage you to write the note, send the text, make the phone call, or take time for coffee to say thanks to those that you simply could not have gotten by without. Life is so fragile, and we are not guaranteed a tomorrow to speak the unsaid. 


To the Stars,

Holly Lofton 

Membership Incentive

Kansas Tourism Conference

Registration Opens in June!

2024 KTC Hotel Block

Reserve your room for the Kansas Tourism Conference in Olathe, October 21-23, 2024. The event will take place at the Olathe Conference Center with the room block at the same location through Embassy Suites. Single or double occupancy rooms are $149/night plus tax.

Reserve your room

2026 KTC Request for Proposals

Proposals are being sought for the 2026 Kansas Tourism Conference. Proposals are anticipated to be submitted through coordinated community efforts of the local DMO (Destination Marketing Organization) such as the Chamber, CVB, City in cooperation with lodging, meeting, and attractions facilities to be considered. CVBs and DMOs that are TIAK members will be given preference. Conference locations will be balanced between regions.

Past locations include:

  • 2024: Olathe
  • 2023: Dodge City
  • 2022: Wichita
  • 2021: Liberal
  • 2019: Mulvane
  • 2018: Junction City
  • 2017: Garden City
  • 2016: Olathe
  • 2015: Wichita
  • 2014: Manhattan
View the RFP

In the News

Kansas Tourism BARN Grant

Kansas Tourism announced the Barn Adaptation and Restoration Needs (BARN) Grant Program is open for applications. This is the first grant program of its kind for Kansas Tourism. The grant has been created to support and expand agritourism businesses across Kansas through converting underutilized or vacant historic barns into new venues. Learn more.

TravelKS.com Accessibility

Ready to update your TravelKS.com accessibility amenities? You can do so via their extranet! Learn more.

Sunflower Summer Program Attractions

Kansas Tourism is pleased to announce the lineup of attractions participating in the 2024 Sunflower Summer program. Designed as a benefit for Kansas families with school-age children, Sunflower Summer offers a way to explore and fall in love with Kansas by providing complimentary access to tourism attractions across the state. More than 220 tourism attractions are participating in this year's program which runs from May 25 through August 11. Learn more.

Job Posting: Mobile Visitor Center Manager

The Kansas Tourism Mobile Visitor Center (MVC) is an exciting new project being unveiled in 2024! The purpose of the MVC is to increase the number of visitors to Kansas and maximize to the positive impacts that travel has on the state and local economies through first person interaction and engagement at high profile and large attendance events and tradeshows, both in-state and out-of-state. The MVC Manager will be responsible for all aspects of operations, management, reporting, scheduling, and staffing for the Kansas Tourism MVC. Learn more.

Travel Demand, Spending Remain High, Trips Get Longer

Michelle Meyer, chief U.S. economist at Mastercard Economics Institute noted that travelers are staying longer and blending business with leisure travel, especially at lower-cost destinations. Learn more.

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Passage of FAA Renewal Bill Will Improve Traveler Experience

The United States' aviation system has been plagued by decades of underinvestment and U.S. Travel has steadily advocated for a long-term FAA renewal bill. The measures included will address delays, cancellations, and other travel hassles by modernizing air traffic control technology, increasing the workforce, and investing in improvements to our airports and air travel system. Learn more.

TIAK Member News

Sylvia Rice

It is with heavy hearts we share the passing of Sylvia Rice, long-time Director of Visit Salina. During her career, Sylvia exemplified dedication, professionalism, and a true passion for her work. Her contributions to the Salina community are immeasurable, along with the tourism industry in the state as a whole. Learn more about her Kansas tourism legacy.

Welcome to TIAK!

Labor Report

Labor Market Report

Please find the link below to the April 2024 Labor Market report. The May 2024 Labor Report will be released on Friday, June 21, 2024.


April 2024 Labor Market Report: https://klic.dol.ks.gov/vosnet/gsipub/documentView.aspx?enc=O+qpCkhjA+v3dzYVbAEMjQ==  


Scroll down to Labor Report Documents for the April News Release and Labor Force Data for the “Interactive Labor Force Dashboard” and “Printable County Unemployment Rate Map”.

Travel Trends

April Lodging Report


TIAK has an agreement with Smith Travel Research (STR) to provide members with statewide reports on hotel occupancy each month. The following data is provided directly from STR:


Monthly and YTD Comparisons


Kansas had 61% property participation and 77% hotel room participation in March.

The U.S. Travel Association has paused its Monthly Data Report, but national travel indicators are shown in the graphic compared to last year.

TIAK Talk


CALENDAR OF EVENTS


Tourism Huddle

Second Wednesday of each month

June 12


TIAK Executive Committee Meetings

July 11

September 12

November 14


TIAK Board Meetings

June 13

August 8

October 21 (& KTC)

December 12


Event Dates

Kansas Tourism Conference

October 21-23 - Olathe