TOURISM INDUSTRY NEWS & RESOURCES
This partner communication exists to provide timely information on Sonoma County’s tourism and hospitality industry, along with resources to help partners navigate through the COVID-19 crisis and beyond.
June 21, 2022
Three-County Partnership to Create a Cleaner Coast
As teased in our Earth Day press release earlier this year, Sonoma County Tourism is delighted to formally announce it has extended its license with Leave No Trace to the neighboring counties of Marin and Mendocino to form a three-county working group to address coastal trash and litter along the Northern California coastline. The ongoing partnership includes coordination with federal and state agencies, federally recognized tribes, non-federally recognized tribes, local jurisdictions, land managers, and other community-based groups across all three counties.

Beginning later this month, the bilingual campaign will include a broad scope of messaging that will be used by all three counties to educate and influence visitors prior to and during the summer season. Agencies and organizations partnering with the campaign will be able to share the Leave No Trace-based messaging resources in English and Spanish and take advantage of a new stewardship education series, both of which specifically address visitation impact issues taking place along the coastline.

We look forward to providing you with additional updates in the coming weeks. 
Leave No Trace and the Value of Associating its Principles with Your Business
Research shows that consumers are more sustainably conscious than ever before, increasingly favoring businesses that support socially and environmentally progressive practices. Join Andrew Leary, Director of Sustainable Tourism and Partnerships at Leave No Trace, for a free educational workshop designed to empower hospitality facing businesses to help protect Sonoma County’s outdoor spaces and position your business as an ally of responsible outdoor recreation. Learn about the history of Leave No Trace, its recent implementation in Sonoma County, and how you can apply tools developed by LNT, Sonoma County Tourism and Sonoma County Regional Parks to confidently promote the principles to your customers.
 
Sonoma County land managers are also welcome to attend this free training, as it will provide an excellent overview of the Sonoma County Leave No Trace initiative and discuss ways in which you can help share its messaging with visitors.

Please note per statewide guidelines, masks are strongly recommended for this indoor workshop. 
 
When: Tues, June 28 from 9:00am-10:30am
Where: Sonoma County Tourism – 400 Aviation Blvd, STE 500, Santa Rosa, CA 95403
Help Award Sonoma County Best American Wine Region
Hemispheres, United Airlines' in-flight magazine, is holding its annual Readers' Choice Awards. Sonoma County has been selected as a finalist for Best American Wine Region. Help Sonoma County take the top spot by voting here, and encouraging others to do the same. #InsideSonoma #HemispheresAwards
Sonoma County Airport Concession Opportunities
The Charles M. Schulz – Sonoma County Airport, invites qualified businesses and individuals to submit a proposal for one or both of the following opportunities:

  • Lease and operate an existing Full-Service Restaurant and Bar in the main Terminal
  • Lease and operate a new Wine/Beer Bar in the new Gate 1, currently under construction

The full-service restaurant serves arriving and departing passengers as well as Airport tenants, employees, Airport business park clientele, and community members. The Wine/Beer bar will be located in the post-security portion of Gate 1 serving departing passengers.

To register and submit a response to the RFP, please visit Supplier Portal Link Sonoma County. Look for RFP Airport Food & Beverage Concession in the Bidding Opportunities section.
Career Café Hospitality Job Fair
Sonoma Media Investments operates a series of job fairs known as Career Cafés, with an upcoming “Café” centering on the Sonoma County hospitality industry. This hospitality-focused Career Café will be on Wednesday, August 3rd from 4pm-6pm at the Flamingo Resort, and will target residents interested in exploring job opportunities in this particular field. Businesses interested in participating in this fair are welcome to contact Sandy Morales, Recruitment Strategist, at sandy.morales@pressdemocrat.com for more information.