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Feature Article: How Online Shopping Is Saving the Bricks-and-Mortar Store
Interesting anomaly in this story. Not too many years ago, the thought process was that on-line shopping was going to be the demise of many brick & mortar stores and shopping in general. That did indeed happen in some cases. Witness the closure of Bed, Bath & Beyond. Sears, once a dominant U. S. retailer, entered bankruptcy in 2018 and has now gone from about 700 stores to less than 25. Other major retailers are closing many of their stores, ie: Macy’s, Best Buy etc.
What is apparently happening now is that some retailers are taking advantage of the on-line shopping experience; not only functioning as fulfillment centers but participating actively in on-line marketing and shipping. These retailers have (and are) adapting to the ever-changing shopping habits of the consumer.
To read more (The Wall Street Journal)
To read more (PDF)
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