From real estate and automotive to general retail, publishers are feeling the drop in digital advertising revenue. Keeping up with social media and new technology platforms has proven difficult for media companies. Read about how Wehaa helped the Northwest Arkansas Democrat-Gazette meet a challenge and retain a loyal automotive dealer's advertising.

Presteligence, an industry leading software developer and innovator, announces Nor Dak North Publications, based in Garrison, North Dakota, becomes the latest user to choose NewsXtreme Cloud.

SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity and churn.

After hundreds of calls, emails and Zoom meetings, one thing is known for sure. You want more starts to offset the losses. As cost per order — or cost per acquisition — has risen, so has subscription churn. But it doesn't have to.

With agencies and advertisers now planning Q3 and Q4 media buys, including promotion of open enrollment supplemental insurance to consumers, how is your organization positioned to develop your share of revenue allocated to publishers in print and digital?

In a new blog series, “Web Analytics 101: The Digital Publisher’s Guide to Better Data,” the Alliance for Audited Media shares how invalid traffic affects publishers’ site analytics and why removing this traffic from data reports improves audience insights.

Commercial printing is a science, with multiple variables that affect the outcome of the project. As a designer, how you prep and supply your files to the printer will determine the outcome of your final project. Of course, no two projects are the same, but there are some common things to keep in mind along the way. This is the second in a two-part series.

The Digital Initiative program aims to transition all newspapers in Illinois to a turn-key digital model that includes new, modern and mobile-responsive websites for every publication, as well as additional tools and features used to increase reader engagement and generate additional revenue from the web.