I’m a big fan of Pete McMartin’s writing. In case you don’t know Pete, he’s a mostly retired columnist with the Vancouver Sun but on occasion resurfaces with an opinion piece when something strikes him funny, interesting or frustrating.

A couple of days ago, he penned a column that essentially ripped into Prime Minister Trudeau for choosing to stay in Ottawa over the last couple of weeks instead of visiting British Columbia’s weather-ravaged communities. In his usual way, Pete was sarcastic, witty, insightful, opinionated, funny, and candid.

How much influence the column had is anyone's guess but Prime Minister Trudeau did in fact make the trip to BC today to meet with Abbotsford Mayor Henry Braun, Premier Horgan, and Canadian Forces personnel working at ground level to help with relief and prepare communities for the next storm.

I’m encouraged by the PM’s presence because it likely means more federal government aid for residents and businesses, as well as help for the province to rebuild damaged infrastructure that is so desperately needed for essential and non-essential travel and movement of goods.

While I'm at it, I'd also like to commend the PM and his colleagues for advancing support for the tourism and hospitality industry to give our sector an opportunity to rebuild and recover post-COVID, as well as post wildfires and floods.

Earlier this week, the federal government tabled Bill C-2 in the House of Commons…an Act that includes the Tourism and Hospitality Recovery Program (THRP). And while there is strong reason for optimism, it’s not a slam dunk that the Bill will be passed expeditiously, especially since it faces strong opposition in the House. As a point of order, THRP also won’t be active until the Bill receives Royal Assent.

One of the ways to help move the Bill forward is for TIABC members, our sector partners, individuals and businesses to reach out to either the PM, cabinet or other Members of Parliament to convey our sentiments about how important this Bill is and to request that it gets passed in short order.

Regardless of your political stripes or which party your MP represents, I urge you to contact them by email, phone, letter or via social media at your earliest convenience with an appeal to pass the Bill. At the very least show your support for government and the THRP through various social media channels so it draws the attention of decision-makers.

As members of the Hardest Hit Coalition (who have been doing so much of the heavy lifting on THRP), TIABC remains committed to helping British Columbia’s battered and bruised tourism industry to receive the help we so desperately need from the feds. I sincerely hope you’ll do the same, no matter what actions you take to show your support for government’s advancement of this critical Bill.

For your interest, here’s how Pete started the Vancouver Sun column I referenced earlier:

“I have a question. It’s one I have been asking myself since Mother Nature — whose name should now be amended to a slightly longer and more profane version, one that can’t be reprinted here — turned the Fraser Valley into a swimming pool, claimed the lives of innocent and unsuspecting people just trying to get home, and destroyed the livelihoods and homes of thousands. And, oh yes, cut B.C. off from the rest of Canada and disrupted the province’s food, gas and industrial supply chains. Where in hell is Prime Minister Trudeau”

I think it’s safe to say Pete’s question has been answered.

Walt Judas

CEO, TIABC

With one of the most successful vaccination campaigns in the world, restrictions are carefully being eased in our communities and at our border. Businesses across the country are safely reopening, the economy is rebounding, over a million jobs have been created, and employment is back to pre-pandemic levels. That’s why, last month, the government announced it is pivoting from broad-based economic support to targeted measures that provide support where it is needed, in order to create jobs and growth and prudently manage government spending.

On Wednesday, the Honourable Chrystia Freeland, Deputy Prime Minister and Minister of Finance, introduced Bill C-2 in Parliament.

This bill would deliver:

Tourism and Hospitality Recovery Program, which would provide support through wage and rent subsidies to, for example, hotels, tour operators, travel agencies, and restaurants, with a subsidy rate of up to 75%.

Hardest-Hit Business Recovery Program, which would provide support through wage and

rent subsidies to other businesses that have faced deep losses, with a subsidy rate of up to 50%.

Local Lockdown Program, which would provide businesses that face temporary new local lockdowns up to the maximum amount available through the wage and rent subsidy programs.

To ensure workers continue to have support and that no one is left behind, the proposed legislation would:

The types of business that would be eligible are detailed in the proposed legislation and in the backgrounder associated with the announcement here.

We ask that you help to amplify the key messages, and to directly encourage all Members of Parliament to pass the Bill as quickly as possible. You can do so in a number of ways: issue your own press release in support of the Bill; send an email to your MPs highlighting the importance of the Bill for our sector and explicitly request that they pass it quickly; and use your social media networks to push out these key messages.

Read the Media Release from the Coalition of Hardest Hit here.

The latest update on the situation with BC highways include the following:

Highway 1 reopened between Abbotsford and Chilliwack yesterday afternoon following cleanup, repairs and geotechnical assessments of the highway and its structures. Sections of the highway were closed on November 14th due to flooding and debris slides. The reopened route will not be subject to travel restrictions, but commercial vehicles over 63,500 kilograms will be barred from driving the highway.

Highway 5, the Coquihalla, is not expected to reopen to commercial vehicles until late January, per Transportation and Infrastructure Minister Rob Fleming. With about 20 sites along the highway damaged or washed away — including five bridges — over a 130-kilometre stretch, repairs, both temporary and long-term, will be time-consuming. The province currently has no estimate for when passenger vehicles will be allowed to use the heavily damaged highway.

As parts of British Columbia have been impacted by heavy rain and flooding, and the province prepares for additional drastic weather conditions, travellers are reminded to please check DriveBC for the latest information on delays and road closures.

Minister Fleming: Highway 1 will not be subject to a travel order. It will be available for general travel, but we are asking people to consider whether their travel is absolutely necessary. And a reminder that many of these temporary fixes are to get people in the region moving once again. We hope and expect that Highway 1 will be able to remain open, but we will constantly be monitoring its performance, and if necessary, we may have to close the highway again because safety is always our first priority. As we continue to reopen our highways, we reopen our supply chains and reconnect our communities.

The Coquihalla was heavily damaged by the deluge of these historical rains. All told, about 20 sites have been damaged or washed away. That is about 130 kilometres of the corridor that is affected. This is going to be a daunting task to get that highway back to being fully operational, but I'm pleased to report that the work has begun. In terms of timelines, we are reasonably optimistic that enough temporary repairs can be completed to allow commercial traffic on the corridor in about two months' time, by late January. But with that, I do have to caution that the weather will be a factor and a key consideration in determining whether we can reach that target. When we do open up, obviously, like other highways that have been impacted, it won't be business as usual on the Coquihalla. There will be two segments, each 20 to 30 kilometres in length where the highway will have to have reduced speeds and only one lane in each direction will be possible. We will be providing a lot of information on what drivers can expect along the corridor as we continue work to fix and remediate Highway 5 and as we finalize some of the work plans that are being contemplated right now.

Reporter: Minister Fleming, I know you mentioned that the hope is once Highway 1 reopens it won't have to close again. But, with the storms coming up, what metrics will the province be looking at, in terms of the potential of closing that span again? And on the Coquihalla, with the timeline now for commercial vehicles by the end of January, what does that mean for other vehicles through that span?

Minister Fleming: Let me start with the Coquihalla first. The plan is to continue to see what is possible and prioritize commercial traffic through the Number 5. So alongside of that is maintaining the functionality of Highway 3, which reopened last Friday, and we have crews out there continuously improving it. So having those two highways connecting to the Interior will be incredibly valuable, along with Highway 99.

Reporter: When it comes to Highway 1 reopening and non-essential goods, what's your message to business and consumers who've been expecting goods or equipment? And do you expect that it could cause kind of wider scale impacts in terms of the Christmas retail rush?

Minister Fleming: All of the efforts to reopen transportation corridors is designed to get at the bottleneck of goods that were stalled while highways were closed, and railways were closed. Highway 1 will be available for general travel. Highway 7 will remain under orders to prioritize the transportation of commercial goods because it remains that important critical connection to Highway 3 and getting to the Interior.

Reporter: As this is all happening, Whistler Blackcomb did have its opening day. Are you hearing reports of whether or not traffic for that event had any impact on access through the Highway 99 corridor?

Minister Fleming: Highway 99 is functioning well from the communities from the Lower Mainland through to Lions Bay, Squamish, Whistler. The travel restriction order is on the area between Pemberton and Lillooet where the slide activity happened. And, for that area, it's only for passenger vehicles and nothing larger than a cube van at this point in time, so that connection is vitally important and remains under travel orders. So there may be checkpoints and advisories at that stretch of the highway, but it would be many, many, kilometres past Whistler and it's really to protect the travelling public and remind them of what travel orders are in place. As with all the travel orders that remain in place, we will be updating on a daily basis the status of those necessary restrictions.

Reporter: Minister Fleming, you gave the timeline for commercial vehicles when they could use the Coq next in late January. So, obviously, the Coquihalla won't be open over the holiday season. Should the public be of the mindset then that non-essential travel restrictions will still be in place at road checks between the Southern Interior and the south coast over Christmas?

Minister Fleming: The restrictions that are in place on Highway 3 right now are really around helping get goods into communities in BC where there have been shortages, making sure that commercial traffic is reconnected to the supply chain and able to make deliveries. Obviously, a lot of goods are late for the original timeline after the massive storm events, so the priority is really getting goods moving again. That restriction will remain in place for the time being, but we will update the public as that situation improves on what restrictions may be lifted.

Reporter: Obviously non-essential travel is cut off on the highways between the southern interior and the south coast and we've seen flights added in Kamloops and Kelowna, and larger planes being used. We've heard reports about price gouging by some of the airlines. With the provincial state of emergency in place, could the province do anything if it did determine that there was prices going up substantially by airlines here?

Minister Farnworth: That's certainly an issue that we can be following up on. I know initially after the disaster took place what we noticed is that the the prices were stable and not increasing. So if there is an indication that that is taking place, obviously, we would be looking at what we can do as a province. But, also, given that airlines are federally regulated, working with the federal government to make sure that that is something that's not taking place.

Yesterday, the Office of the Premier announced paid sick leave will be standard for workers in British Columbia beginning January 1st, 2022, with a minimum of five paid sick days each year.

BC becomes the first province in Canada to legislate this level of paid time off for workers who fall ill. This new workplace protection applies to all workers covered by the Employment Standards Act, including part-time workers.

Read the announcement from the Office of the Premier here.

Destination BC has prepared a Special Edition: Emergency Response to the BC Storm Messaging Guidance document which outlines key messaging, information, and resources for BC’s tourism industry. It includes guidance for regional and community/city destination marketing & management organizations, sector associations, and tourism businesses.

Please refer to the messaging guide for information on how you can support your community, residents, visitors, and each other during this difficult time. We will continue to update you with key messaging as the various situations arise. 

Stats Canada has just released its job vacancy rates data for the month of September. The number of vacancies in the accommodation and food services industry was truly unprecedented.

This year, the number of vacant jobs spiked to nearly 200,000. Almost 40,000 more jobs were vacant in September than in August.

This means 14.4% of jobs in this industry were unstaffed, impacting the ability to remain open to full capacity, stretching current staff member’s workloads, and likely diminishing service levels. We must continue to build on our coordinated, concerted effort to place tourism as a destination for employment and show that the demand for employees is far outpacing supply. And this is demand that was only just starting to pick up as border restrictions were eased. As more restrictions lift (such as PCR tests) and the rate of vaccines in children increases, this demand will continue to rise.

On a more positive note, the number of job vacancies did drop slightly in the arts, entertainment and recreation industry, falling just shy of 1,500 to 16,380 (leaving 5.5% of jobs unfilled). However, this industry is much more seasonal in nature, so there may be a return to higher rates in the spring.

Below are the charts for each of these industry groups. Further information can be found here on the Stats Canada website.

As BC heads to the second holiday season under the COVID-19 pandemic, some features that were customary in the months of November, December and January have returned.

Earlier this month, Research Co. and Glacier Media found that large proportions of Canadians and British Columbians remain in favour of the vaccine passports concept for trips, gyms and even to go back to the office. The evident support for the use of these inoculation certificates does not mean that the province’s residents are eager to travel.

Across the province, only 44% of British Columbians say they are planning to take a holiday (that is, spend at least one night away from their current location) in the next three months. This means that a majority (56%) will not contemplate a trip at this particular moment.

In spite of high vaccination rates and satisfactory observance of mask mandates, one of the issues that is affecting our behaviour when it comes to travel is our mode of transportation. Fewer than half of British Columbians (46%) say they are willing to take a ferry trip right now, while more than three in 10 say they are comfortable with an airplane flight to another province (36%) or an airplane flight within the province (32%).

All other forms of travel have a decidedly low level of acceptance at this stage. About one in four British Columbians are willing to take a trip by car to the United States (27%) or a bus trip shorter than three hours (25%). Fewer would consider a railway trip (23%), an airplane fight to a different continent (22%), an airplane flight to the United States (21%), a bus trip longer than three hours (16%) or a trip on a cruise ship (11%).

The tourism industry stands to benefit from the re-opening of the border crossings into the United States. The Canadian federal government has, at last, removed the requirement of a negative COVID-19 polymerase chain reaction (PCR) test for fully vaccinated Canadians who return home after a 72-hour international trip. Even with this welcome change, the pandemic is still making British Columbians more cautious about what to do and where to go.

Click here to read the full story featured in BIV.

High-value tourism and aviation are inseparably linked. Events that impact one impacts the other. At no time has this been more evident than during our joint crisis due to the pandemic. It has decimated both our sectors and there is still a long road ahead to full recovery for most of us.

During COVID, the BC Aviation Council was honoured to work closely with Walt Judas of TIABC and the hotel, restaurant and several other associations to address the many issues our industries faced. While not always successful, together we did have some success. BC's regional aviation sector did receive, relative to the rest of the country, substantially increased financial support from both the Federal and Provincial governments. For that, we are extremely grateful.

Policy makers need to understand that aviation is part of tourism. One just has to review the website landing pages of the 260 rotary and fixed wing operators headquartered in British Columbia. Fully, half lead with their tourism-related services.

Now, as we rebuild together, the focus is shifting to the Human Resources crisis we are both facing. One undertaking by the BCAC to help address this in the medium-term is a focus on our aviation and aerospace scholarship program. Currently supporting and expanding this program is our Silver Wings Scholarship Celebration Silent Auction running to the end of November. Half of all proceeds are used to support next year’s awarding of over $70,000 to two dozen talented recipients. This is Canada’s second largest Aviation and Aerospace scholarship initiative and largest endowment fund of its type.

The auction is open to anyone and can be found here. Please consider supporting the future and spread the word. There is also a licensed 50:50 Draw and Tickets for Two Anywhere in Air Canada’s World Raffle (value $5600) and can be found here. The raffle prize illustrates the synergies between our two industries. Again, our thanks to TIABC.

Click here for more information about the BC Aviation Council.

The BC Centre for Disease Control is no longer posting notifications about COVID-19 exposures on flights to and from the province.

A message on the centre's website indicates that it has ceased posting exposure notices as of November 16th.

B.C. is not the first province to stop publishing exposure warnings. The federal government's COVID-19 exposure website indicates that along with BC - Alberta, Ontario and Quebec have all been providing limited information on such cases to the Public Health Agency of Canada for months.

In BC, the change does not appear to come alongside a decreased volume of coronavirus exposures. Monthly tracking of flight exposures shows September and October saw BC's second- and third-highest exposure totals, respectively, since the pandemic began. The all-time record was set in August.

Data for November is incomplete, but the rate of posted notifications does not appear to have slowed down significantly, if at all. Studies suggest that the risk of contracting COVID-19 on an airplane is low.

Check here for more information on flights and other places or events with a confirmed case of COVID-19.

As reported by the Wilderness Tourism Association (WTA), the recently launched #bellyup campaign data shows the economic strategy tied to the tourism industry received a lot of attention. "The message and graphics worked. The stand-out performers were the videos from the Wilderness Tourism Association members, which received over 600,000 views across all channels".

Nearly 2 million British Columbians saw the campaign and some very important conversations were started.

Through #bellyup, the WTA acted to defend wild Pacific salmon. The online campaign launched at the start of Small Business Week, running from October 18th to November 7th and increased British Columbians’ awareness of the danger of open-net pen fish factories.

The economic message resonated. Connecting the loss of wild salmon to the tourism industry was effective, new influencers are aware of the need to remove the open net fish factories and there is new awareness for the role of tourism in the economy.

At the end of the campaign period the WTA met with government. New conversations about post-pen sustainability, the role of tourism in the economy and its connection to the environment are

underway.

To read the full report on the #Bellyup Campaign, click here.

As an industry that continues to face enormous challenges during COVID-19, every once in awhile it's important to share a laugh, a good story, a beautiful image or an interesting anecdote to provide moments of levity during this most difficult time.

Due to the difficulties our industry has faced since early 2020, we have extended various payment options to members if required. Please contact Deborah to learn more about how we can assist you with your membership renewal, or if you are interested in becoming a member

We strongly encourage you to consider membership with TIABC to support our important advocacy efforts on behalf of the entire visitor economy.

There is no better example of what TIABC has done for you than in the last 18-months. Throughout the COVID-19 pandemic TIABC has identified your concerns, raised your voice, championed your needs, pushing for support and programs while encouraging policy changes.

We thank you for your investment in our advocacy efforts. Our success depends on you.

Despite the ongoing challenges our industry continues to face as a result of the impacts of COVID, TIABC is heartened to observe the strength, resiliency and innovative means taking place today. This bulletin section highlights our members, new members or shares stories of how businesses and organizations, large and small are doing things in a new way as they guide their enterprises through the pandemic crisis and beyond.

The BC Aviation Council (BCAC), in partnership with members, stakeholders, and the community, positively influences the well-being of BC's aviation and aerospace sector. It is only by innovating and finding new ways to work together that they will continue to see a visible, connected and thriving aviation and aerospace industry in BC.

The British Columbia Aviation Council is a 500 member-driven registered charitable organization established under the British Columbia Society Act. Their five strategic priorities are:

Click here to learn more about the BC Aviation Council.

On Wednesday, November 24th, TIABC delivered the sixth in the series of Wednesday Webinar's. This fascinating panel discussion featured Amy Saini (MOSAIC), Sandhya Ghai (HR West) and Jennifer Scott of the Vancouver Whitecaps, and was facilitated by Andrea Hinck of go2HR. Participants learned more about the practical steps employers can take to embrace the principles of Equity, Inclusion and Diversity and were provided with valuable recommendations on how to take the essential first steps to create a more inclusive workplace.

Rapid testing has long been seen as a possible tool to help employers manage COVID-19 in the workplace. However, until recently, these tests were not widely available and employers were unsure how to implement.

Safe Screen BC has been developed in partnership with the Ministry of Health and the Provincial Health Services Authority (PHSA) to help businesses across the province access rapid antigen tests and set up onsite rapid COVID-19 workplace screening programs for asymptomatic employees, in support of BC’s Rapid Point of Care Testing Strategy.

Safe Screen BC provides businesses with the toolkits, resources and guidance to help set up onsite rapid COVID-19 workplace screening programs for employees and staff only. At this time, Safe Screen BC will not be able to support companies looking to conduct screening for clients, customers, patients, visitors and family members

Safe Screen BC is offering info sessions to employers throughout next week.

Please register here to find out more about rapid testing in the workplace.

Join TIABC and the BC Hotel Association for the 2022 BC Tourism & Hospitality Conference as we 'Kickstart the Comeback' and gather in-person to learn, tackle issues, forge new relationships, and work toward resiliency in the face of one of the hardest years in our sector's history.

This year's conference will bring together hundreds of tourism owner/operators, hoteliers, destination marketing and management professionals, educators, government representatives, industry sectors, and other stakeholders representing all regions of British Columbia.

At the 2022 BCTHC, you can be part of an incredible opportunity to collaborate, share stories of success and resilience, acquire new research and best practices, be inspired for creative new projects and initiatives, and build bold ideas that will help kickstart the comeback of BC’s tourism industry.

Our sessions will explore some of our most important questions on issues that have impacted our whole industry:

We would love you to be part of our program! Do you have something you’d like to share with your industry colleagues? Submit a session proposal through our Call for Presentations! The deadline to submit is December 17, 2021. 

Hotel booking and travel details will be made available before the end of 2021.

Registration is set to open in early January 2022.

Visit here for more details including how to become a sponsor of the BCTHC!

Email us at info@bctourismandhospitalityconference.com

This year's VCM Industry Forum will be held virtually, via Zoom. VCM will be sharing the latest updates from Destination BC teams as well as featured guest speaker Carol Anne Hilton, Founder and CEO of the Indigenomics Institute. The registration deadline is:

Date: Monday, November 30th, 12:00 pm (PT)

Register here for the forum and feel free to share the link with colleagues in your organization who would benefit from attending.

The informal industry networking event at Glowbal Restaurant (590 West Georgia, Vancouver) will follow later in the day from 4:00 to 6:00 PM. It is an opportunity to reconnect with industry colleagues and the VCM team in-person, over light refreshments. Space will be limited for this event and will follow the latest health and safety guidelines.

Register for the networking event here.

Mark your calendar for a virtual conference hosted by the SFI. This year’s theme, the Pacific Salmon Strategy Initiative and BC’s Public Fishery, will be addressed by a range of speakers from Fisheries and Oceans Canada, the Province of BC, the Pacific Salmon Foundation and the SFI.

Date: Thursday, December 2nd at 1:00 pm (virtual)

The annual SFI conference is well recognized as an important public fishery management and policy forum where elected officials, public servants and those in the sport fishing industry share their perspectives on trends, innovations and issues facing BC’s public fishery. Attendance and registration are free, with thanks to our sponsors as noted below.

Registration and additional information, including a detailed agenda, will be available as the date approaches.

Destination Canada is hosting its Annual Public Meeting. While 2021 has continued to present the tourism industry with obstacles and setbacks, the easing of border restrictions and new vaccine mandates have led to positive progress for Canada’s visitor economy.

Hear about the impacts of the past year, and the vision for a more competitive sector to rebuild the tourism industry, both domestically and internationally.

Date: Wednesday, December 8, 2021 - 10:00 am - 11:00 am (PT)

Click here to learn more.

Understanding Our Role In Truth and Reconciliation

2021 has opened our eyes to the atrocities that Indigenous peoples in Canada have endured over the last century. Although on the road to Truth and Reconciliation, Canada’s journey has just begun. At such a pivotal time in our nation’s history, we all must understand how to take meaningful steps towards a fair future for all.

In this Master Series event, hear from a panel of Indigenous leaders on how our industry can follow the Truth & Reconciliation Commission of Canada’s Calls to Action through the delivery of our events. Through open dialogue, this event will help us to take a positive step towards reconciliation by understanding and respecting the interests of Indigenous peoples on whose lands we meet.

Date: December 8, 2021, 2:30 - 5:00 PM (PT)

Vancouver Convention Centre West, 1055 Canada Place

Click here for more information and to register.

The Tourism Industry Association of Canada's (TIAC) Annual General Meeting (AGM) will be held Wednesday, January 19, 2022 from 1:30 p.m. to 3:30 p.m. ET virtually – please note details for the virtual call will be sent shortly.

To access the proxy vote or nomination form, click on the following:

These documents and the link to register to the AGM require you to log in to your membership account with TIAC.

If you have forgotten your login information to access benefits or renew your membership, click here and input your email address and check your inbox.

The Vancouver, Coast & Mountains team, managed by Destination BC, is collaborating with The Forum, to create a tourism program tailored specifically for women-led businesses and entrepreneurs.

The two-day virtual program will provide expertise and resources to support women in tourism, delivered by The Forum and other subject matters experts in January 2022.

The Forum is a BC-based national charity whose mission is to provide self-identified women entrepreneurs with the resources and community they need to succeed in business.

The free, application-based virtual program will take place over two days on January 13 and 20, 2022.

Applications will be accepted until December 15, 2021 at 4:00pm PST or until all available spots have been filled. You are advised to apply early as applications will be reviewed on a rolling basis.

Learn more in the Applicant Information Package and Apply Here. 

The dream to create a legacy for sustainable and regenerative tourism in Canada is stronger than ever, and we need your voices! Join in on a national conversation on sustainable tourism, as delegates and speakers explore and compare models for tourism recovery. Hear from some of the most creative and innovative experts in the business and address our new reality of higher expectations, for and of visitors.

Date: January 23 - 26, 2022, Victoria, BC

The deadline for IMPACT 2022 Early Bird Registration is ending on November 30th.

RVC+ is going hybrid in 2022! The new format will bring back in-person attendance, while also incorporating a virtual component, creating opportunities for more of industry to engage and make appointments with international buyers, travel trade media and Destination Marketing Companies.

The in-person portion of RVC+ will be a buyer-seated marketplace in Toronto, Ontario. This will be Canada’s RVC and hosted by Destination Canada and TIAC, creating an exciting opportunity to welcome international buyers back to Canada and showcase the beauty of this country, as well as the meaningful travel experiences offered across each province and territory.

Dates: May 24th - 27th, 2022

Learn more about Rendezvous Canada 2022 here.

TIAC launched its Elevating Canadian Experience (ECE) program to provide tourism stakeholders with free learning resources in culinary tourism and tools for the winter/shoulder seasons.

The ECE program provides content ranging from strategy development to practical tools and tips - all designed to help grow and adapt your tourism business as an operator and build tourism capacity in your region as a destination partner.

The latest module "Embracing Canada’s Winter and Shoulder Season" has been developed to assist tourism operators and destination partners in broadening the shoulders of your tourism season and provides valuable insights, worksheets, tips and strategies.

Click here to learn more and to download the Toolkit.