Greetings!
I am grateful to have the opportunity to provide you with valuable information via our monthly e-newsletter and our unparalleled services. Both help you have the tools to captivate your market, increase your profitability, and provide you a steady revenue stream instead of the dreaded rollercoaster revenue many experiences. We have 20 years of experience helping investigators and security companies such as yourself.
Our e-newsletter aims to provide you with critical information that will help you build a more substantial business that will provide you with a stable financial future. We share our years of experience in things you need to reach optimum success, such as branding, perception management, sales, marketing, advertising, graphic design, and website design.
We take special care to ensure the information we share is relevant and valuable in your business. This edition deals with how you can lose business due to your website.
We want to write about topics you believe will help you grow your business and revenue. Please e-mail your topics of interest to us at foresight@trueperceptions.com.
We encourage you to share our e-newsletter with others in your sphere of influence.
Sincerely,
Diana L. Garren
Chief Executive Officer / Founder
Perception Management Specialist
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Is Your Website Costing You Business? |
Times have changed, and for an investigation business to thrive, it must change how it markets its business. Business owners who underestimate the importance of a professional website lose many potential clients. A well-written, organized, creatively designed website that speaks directly to your markets helps you stand out in the crowd and increase your revenue.
A professional web presence is no longer an option for an investigation business; it is necessary. Your website forms a prospective client’s initial perception of you and your business. In most instances, a website is a deciding factor if the prospective client will call you to engage your services. A cheap-looking website appeals to people shopping strictly on price. Those with money to spend are not looking for the lowest price. They seek a “credible” business that will provide an excellent work product and engage with companies with a well-designed, professional website. In today’s economy, you cannot afford to lose the opportunity to talk with prospective clients.
You might say, “I have fared well without a website,” or “The website I created myself is sufficient.” What are you measuring this thought pattern against? As a business owner, don’t you want to maximize the impact of your efforts? Phone books are obsolete today, and people search the internet instead. Now your website is your business calling card, and your website speaks volumes about your business. You do not have a second chance to make that first impression. Once a prospect lands on your website, they instantly decide if they want to do business with your company.
A professionally designed website can generate more business than any other advertising medium. The internet is utilized 24/7, 365 days a year, and people depend on it to research services and companies. If you have a poor website, you are losing the business of people that will spend money.
With a professional website, you can also have more business tools, such as e-newsletters and online services that synchronize and simplify your business process for your clients. A professional educational e-newsletter is a dynamic marketing tool that drives clients and prospects to your website and helps you obtain and retain business. A well-done e-newsletter makes you a subject matter expert in the minds of your current and prospective clients.
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“Over the past five years, I have used the services of Diana Garren and her staff at True Perceptions on three separate projects, for both a for-profit business and a professional non-profit organization. Every design was a smashing success. In each instance, by carefully listening to us, Diana was able to guide the projects so that our message was succinct, powerful, and right on target with our intended audience. She combined artistry with business savvy to create websites that make our company and the organization stand out from the competition. Because she knows how to showcase your company’s benefits, the website becomes more than just an internet billboard – it becomes a business driver. If you want an internet presence that increases your exposure and profits, look no further than True Perceptions.”
- Steve Kirby
Edward R. Kirby & Associates, Elmhurst, IL
Past Executive Director, Council of International Investigators
“Is your “brand” secure? Do you assume that tomorrow you will have the business you have today? The “business” of legal investigations is an evolving landscape. Business survival does not depend on the services you offer, but on the strength of the benefits you provide your clients. Insure that yours will survive by contacting Diana Garren at True Perceptions -- the best decision I ever made on how to market my business.”
Don C. Johnson, CLI, CII
Founder/ President
Trace Investigations, Inc.
Past National Director, NALI
“To my fellow Private Investigators:
By following the lead of Diana to focus my business on developing my niche, my revenue has tripled. This year also looks very promising to continue growing my business because of Diana’s expertise and knowledge of the PI business. My future and my company are better off because of Diana and True Perceptions. With Diana, I can see that “perception becomes reality.” The sky is the limit for my business!
If you want to take your company to the next level, I highly recommend Diana and her team at True Perceptions. She knows the PI profession and has the skill set to help you with branding, marketing, and advertising. She is what you need if you are a technician and have the need of a marketing and advertising company.”
Edmond J. Martin, CFE, TCI
Principal/Chief Investigator
Sage Investigations, LLC
Past TALI President
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For two decades, we have been developing professional websites and e-newsletters, then managing the brand and public perceptions for private investigators, subject matter experts, and PI associations worldwide. We are the go-to agency for professional investigators. If you need an effective website or e-newsletter that creates a return on investment, call us at 678-583-0401 or email us at diana.garren@trueperceptions.com for a free consultation.
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True Perceptions, Inc.®
Atlanta, GA
Tel: 678.583.0401
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We Make Companies Profitable |
True Perceptions, Inc.® creates winning strategies and business models for our clients, increasing their profitability and ensuring their longevity. We are professionals who transform businesses from the inside out. We have over 25 years of experience in branding, perception management, sales, marketing, advertising, graphic design, and website design. Our clients benefit by becoming leaders in their profession, captivating more of their market, and increasing their profitability. Our focus is our client’s objectives. We pride ourselves on providing a cost-effective service for our clients that is second-to-none.
We operate from a strong and highly ethical foundation of values that ensure our commitment to excellence. We serve our clients as a trusted associate, providing each client with the loyalty of a business partner and the economics of an outside provider.
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©2022. True Perceptions, Inc.® All rights reserved. |
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