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The invention of the ship was also the invention of the shipwreck.
―Paul Virilio, Author |
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| December 9 | 3pm EST | ZOOM |
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| Forecasting the Future with Touchcast |
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Our Dec 9th event will be magical. Literally! We'll kick off with the magic of Dennis Kyriakos. After wowing you he'll introduce our guest speaker, Tom Burg, who will dive into Touchcast's event forecast study and a tour of the studio. |
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| The world of virtual events casts a new light on the relatively unsung heroes who led the way through the digital transformation of events. These folks took notice, shape-shifted, and each for their own reasons are ones to watch. |
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| Sophie Ahmed |
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| Ahmed has been in the events business long enough to wear her wounds proudly, but when the pandemic hit, she saw the need to get event planners up to speed fast. She co-founded the Virtual Events Institute to train and certify people in the new skills
they’d need. And she created a curriculum that’s trained thousands. Plus she did it in a matter of weeks. |
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| Ben Chodor |
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| Chodor is the President of Notified (formerly Intrado) but he’s also a great cheerleader, prophet, and coach for the events industry. He has a new book that explores new technologies, audiences, adapting content to new mediums, and marketing online events effectively. |
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| Cathy Hackl |
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| Hackl calls herself the Chief Metaverse Officer and she’s earned the title after a meteoric career helping companies with their digital transformation. You can read her work in AdWeek or Forbes. Catch her everywhere from 60 Minutes to Time Magazine (paywall). Her superpower is
understanding the future impact of the metaverse on all businesses. Beginning next year, you can take her course in the exciting new Republic Realm. |
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| Jim Louderback |
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| Full disclosure, Loudberback serves on the board of VEG, but that doesn’t stop us from following Vidcon where he is the General Manager. Vidcon is the definitive community for all things Creator Economy. Its mission is to educate (and entertain) the burgeoning creator
community through events (both virtual and physical) involving creators, fans, and the industry that surrounds them. |
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| Bob Priest-Heck |
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| When you’ve got the top seat as CEO of Freeman, the world’s largest trade show and events company, and a pandemic throws you a curveball, look to Priest-Heck for navigating stormy waters. From his commitments to carbon-neutral events, his deftness in communicating
safety and contingency plans, and his boundless creativity, Priest-Heck is one to watch. |
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| Julius Solaris |
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| Solaris is now the VP of Marketing Strategy at Hopin but did a stint in mid-pandemic at Swapcard. Before that, he was the editorial wunderkind at EventMB. No one calls it as accurately or as passionately as Julius. In a recent blog post, he lays out the future of events as experiences and communities. |
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The Word on Ring Lights
VEG Technology Editor Alfred Poor advises that while ring lights are a great addition to your home office, you can go wrong. Never buy a ring light that is only 8" in diameter (a common size for the cost-conscious). It’s simply too small to give you much diffusion in the light source. Alfred says that 10" or so is
the minimum size you want. Also, do not place your ring light directly in front of you. It lights your face too evenly which makes it look flat and uninteresting. Place the ring light about 20 degrees to one side to create more dynamic lighting without creating harsh shadows. And people with glasses should avoid ring lights altogether. You get bright white "Cheerios" reflections in your lenses, which can be very distracting. |
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Virtual Events and Engagement
Join Robin for Part 2 of a 3 part series on virtual events. This segment focuses on engaging your audience and how some of the best do it. |
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Discord Dissected
At its inception, Discord provided gamers a place to chat while playing. It’s transformed into a vibrant community platform. If you’ve been tentative about getting started watch this
video. |
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Did the pandemic birth the metaverse?
Forced isolation, ad fatigue, the desire to be recognized as a full-fledged citizen with rights in cyberspace, and some fantastic technology advancements, are catalyzing the birth of the metaverse. And trust me, it’s still just gestating. Read my column. |
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Holiday Gift Guide
Still looking for the perfect gift for a fellow VEG’er? Check out our Holiday Gift Guide.
Keeping you connected during the holiday season,
The VEG Team |
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