The Unreal Campaign Challenge provides the opportunity for students to speak directly to their peers about the dangers of counterfeit products. Participants are invited to produce a 60-second public service announcement (PSA) video to demonstrate their knowledge of the dangers of counterfeits and to dissuade their peers from purchasing fake products.

Participants are encouraged to get creative with their PSAs! Teams of one to three members will have until February 17, 2023, to submit their videos.

The top three winners will be recognized on stage during DECA’s International Career Development Conference in Orlando, Florida. The winning video will be showcased in Unreal Campaign presentations worldwide.

The Unreal Campaign is a consumer awareness program of the International Trademark Association (INTA), which aims to educate young consumers about the dangers of counterfeiting and the importance of trademarks. The Unreal Campaign is a multiyear initiative that will outreach to teens through online activities and direct school engagement.

This classroom connection will provide instructional resources to introduce the following National Curriculum Standards:

Discover more Classroom Connection activities at decadirect.org.