Business Focus Weekly
A publication focused on helping your business to grow and become more focused.
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Table of Contents
Upcoming Events:
Seminar: How to Attract the Right Employees - July 29, 2021
GrowthClub - September 24, 2021
Interviews:
Emma Blumel with Emma + Flhair
Joshua Wade with Bark, A Rescue Pub
Kellie Phelan with The Works Seattle
Videos:
Facebook - Why Ted Loves Coaching
Useful Business Thought of the Week - Good or Bad Habits
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Quote of the week:
"Success is not final, failure is not fatal: it is the courage to continue that counts"
-Winston Churchill
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Seminar - July
How to Attract the Right Employee!
When: July 29, 2021
Where: SHBA Building
Large Conference Room
Time:12pm - 1:30pm
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FALL SESSION
Save the date for the next one, September 24, 2021. Free to clients, only $99 per company.
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Interview Emma Blumel with Emma + Flhair
Emma Blumel is a hairstylist and hair accessory maker. Her goal is to teach and help individuals feel confident styling their hair at home with affordable handmade accessories. Emma started on Etsy in 2010 and reached the top 3% of Etsy in 2014. That same year she decided to start her own website. In 2019 Emma went back to get her license for hair. She started selling her hair accessories in the salon that she worked in. Now Emma is selling her hair accessories in over 65 retail locations across the United States! This summer, Emma launched the first full mobile salon service vehicle for Spokane.
Emma's target audience is typically female, between the ages of 18-36 years old.
We all faced challenges throughout this past year. Emma shared that she had to think outside the box and create a new way to offer hair services. "I offered little $5 scrunchies, hair ties, coils or clips with a handwritten card that said "I miss your face" so others would be able to make their friends and family feel loved during this time too". Along with this Emma decided to start working towards creating her mobile hair salon.
Taking action is important when it comes to your business. Besides the mobile salon and creating a new way to service hair clients, Emma has a great passion to help others start their businesses. She was approached to teach at Snap's Women's Business Center for their Marketing and Branding classes. At the end of the classes she taught, they would have a logo and clear idea of their brand to move forward with their business.
We all learn from challanges and mistakes in our business. Emma shared "I think some of the most important ones are not copying, finding something that is similar and putting your own spin on it is much more successful". Also don't invest in a lot of inventory, trends change, order what is needed, and plan on a percentage of growth so you are not stuck with debt (unused inventory) or run out of inventory.
What is inspiring Emma: "Watching others succeed is what is so inspiring. I said it before but watching other people do what they love and offering their business to the community is so inspiring. You are in control of your life, your daily habits and decisions feed your future. Spokane small businesses and our community support and love is what inspires me too. I am so grateful to be a part of it."
Offer: Use code ACTION to get 20% off your order over $50 on Emma's website.
Contact:
Emma Blumel
emma@emmaflhair.com
https://emmaflhair.com/
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Interview Joshua Wade with Bark, A Rescue Pub
Joshua has made strides in the restaurant and wine industry since 2011, between Nectar Wine and Beer, Social media marketing, and catering. Bark is the first dog and cat restaurant that facilitates a rescue restaurant. They partner with the Spokane Humane society to help with rescuing dogs and cats. "Bark guests can interact with rescue cats and dogs who live in a separate but accessible area from the restaurant before, during or after their dining experience. All profits from adoptions, reservation fees, donations, and a portion of some food and beverage sales go to support the work of The Spokane Humane Society." (From Bark's website).
Bark's ideal target audience is people of all ages, they love when families and kids come in to have the experience. They get to hang out with the cats and dogs, belly scratches, help take them for walks, and kisses! When events start happening more frequently, we’ll see sports teams, and groups come in.
Covid has impacted every facet from delaying opening to keeping Bark at limited capacity, and a wave of reducing and then hiring staffing. It was an underlying stress on all aspects of the business.
To-go wasn’t getting much traction, so experiential dining was a crucial part of what helped. It was something we had previously planned to do anyway because the patio was a great asset to the events that happen downtown.
Learning from the successes of others is something that worked for Joshua. Previously, he worked for a music store, watching the owner and learning that cash flow is king. Joshua learned that the summer months in Spokane are when most people leave for the lake. Make sure you prepare ahead of time and keep reserves of cash. Take other people’s success and mimic that.
What is inspiring Joshua: "I am always looking for the next thing which is a blessing and a curse! There are restaurant concepts that I am currently looking for spaces for in our area."
Contact:
Joshua Wade
(509) 418-2551
https://barkrescuepub.com/about/
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Interview Kellie Phelan with The Works Seattle
The Works started as a DIY school for adults, offering in-person hands-on classes in Seattle. Paired with their dynamic teaching team, these virtual events are hands-on, interactive, and fun! Now they make DIY kits that we ship to 48 out of 50 states with very comprehensive instructions and how-to videos. Kellie shares that they also operate a retail shop to stock works from local vendors. The Works Seattle creates opportunities for sellers by providing their only retail shop to show their products.
When looking at the target market, everyone is welcome here! Normally, their customers are women between their late 20s to early 40s, who are the decision-makers for their household. They like to learn how to plant a garden or learn something new.
The Works Seattle wanted to create a DIY kit product. It was always an idea in the back of their head but were too busy running day-to-day operations. Covid gave them the time needed to start working on their new product. DIY kits ended up opening a whole new market to them!
It is important to take action in your business. Kellie shares that the very first thing they did during covid was to record classes. along with this, provide videos that led to the development of the products, creating graphic designs for the DIY kit boxes.
We all learn from challenges in our business. Kellie shared that it is important to have the right about of employees. They brought on more staff during the holidays, but they realized that some of their teachers were overwhelmed.
What is inspiring Kellie: "Everything we do here! I have the coolest opportunity to work with creative and inspiring people every single day. Also, to see people’s creativity bloom during each of our classes never gets old!!"
Contact:
Kellie Phelan
206-475-5974
hello@theworksseattle.com
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A Book recommendation from your Coach:
Predictably Irrational
As a follow-up to the popular book "Life is Grand. Bring it on!", the thoughts, inspirations, and quotes contained inside this cover were originally posted and time tested on my social network "wall." They served as reminders that not every day is peachy keen, but it's how we decide to handle our 'off' days that will ultimately decide the likelihood of our personal success; our success in the everlasting pursuit of life, liberty, happiness, and relationships.
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Facebook - Why Ted Loves Coaching |
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Useful Business Thought of the Week |
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