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Show Day Exhibitor Newsletter Sponsored By:
Delivered to your inbox each morning, Show-Day Exhibitor News features daily updates of what's happening during the 10 days of the show. 
Wednesday & Thursday Attendance Affected by Weather Conditions
Most of the province felt the impact of Wednesday’s snowstorm, with plowing and clean-up continuing into Thursday. As well, several school districts cancelled buses on Thursday due to conditions. The strong opening 4 days of attendance lost momentum mid-week.
 
There were a total of 2163 attendees on the Wednesday, compared to 5010 on the 2020 Wednesday. This was a 57% decrease compared to the 2020 show, and a 55% decrease over the 5-year average. On Thursday, there were 3052 attendees, compared to 4810 at the 2020 Show. This represented a 37% decline, and a 34% decrease over the 5-year average.
 
Despite the weather conditions the past two days, there were indicators of a strong qualified audience both days, good retail comments from many exhibitors. Like all exhibitors, we are hoping the weather impact is behind us and that the final 3 show days will be clear skies! 
PROMOTIONS SUMMARY 2023
TORONTO MEDIA
  • Stations were very excited to work with the Boat Show again this year.

  • We secured promotions with 11 stations AND a live remote with Z103.

  • All promotions delivered significant on-air presence and nearly all were supported with an online contest page, linking visitors to the show’s website.

  • Where the show’s prizing was augmented with that of an exhibitor, both TIBS and the exhibitor received copy, logo placement and links to their websites. 

  • In total, we leveraged our Toronto media spend and prizing to deliver 15X the prizing value in media exposure! 
CONTESTING
102.1 THE EDGE
BOOM 97.3
BOOM 99.7
NEWSTALK 1010
The Toronto Boat Show was featured across almost 90 minutes of content, including two contests and several enthusiastic ad libs for the show.

Contest #1: They played 5 nautical-related songs and the caller had to identify 4 to win the 4-pack of tickets.

Contest #2: Their Six-Shooter game, which is a regular feature, was based on boat- or ship-related trivia. 

Click below to listen to the prize teaser and contest...
Z103.5
Homepage carousel promoting giveaways
FB post, promoting the remote
SPORTSNET 590 THE FAN

Integrated Text to Win co-sponsorship of the show’s Grand Prize giveaway
Listeners were instructed to text a code word to 590-590 to be entered into their contest. Each codeword was related to the Boat Show:
Social media also encouraged visitors to enter the contest:
Facebook Page – Primary Visual
Contest Entry Page – Primary Visual
OUT OF TOWN MARKETS

46 stations in 24 markets participated in promotions.
Promo value was 6.5X that of the TIBS promo prizing.

All offered Boat Show tickets.

Seven were given a GRAND PRIZE consisting of an overnight hotel stay and a $100 shopping spree.

Rogers Radio executed a multi-market promotion, in which stations across the province gave away Boat Show tickets and one winner was selected from all stations to win the GRAND PRIZE!
BUY / Sell-A-Boat & WIN $100
CONGRATULATIONS to...
Our Thursday Winner 
RICKY COLLINSON from
Legend Boats who won $100
 
Ricky sold a boat and entered a ballot into the 2023 Buy/Sell a Boat & WIN program and his ballot was drawn. Today's winner will be announced in the next days newsletter. 
 
On Thursday 70 Boats Sold by dealers who submitted ballots. 
Thank you to RBC, the 2023 sponsor of the BUY a Boat & WIN program.
Move-out Notices Distributed Today
Move-out coordination is well underway.

If you have submitted a Boat Handling Request Form, you will receive a move-out notice today.
To assist with a smooth process, we ask that all exhibitors review Move-out Guidelines.

Health & Safety Regulations are the same during move-out as they were during move-in.

With hundreds of people and vehicles vacating the building at the same time, Sunday will be extremely busy. We kindly ask you to remain patient and assist with the process of a safe move-out.

Please Direct any Questions to
Move-out Coordinator
Shawn McConnell at 416-574-9826. 
During move-out, large bins will be placed around the halls for disposal. Please use them to keep the floor safe. 
 
We encourage exhibitors to remove their own shrink-wrap, skids, and leftover wood from the Enercare Centre.

The show is charged for garbage removal from the floor, and your efforts during move-out can help keep space costs down.
Move-out: Exhibitor Parking
Parking During Move-Out:

Exhibitor Parking for move-out, Sunday after 5pm, Monday and Tuesday is FREE.

We all want a smooth, efficient move-out, and illegally parked vehicles will impede the flow, causing move-out delays and frustration for everyone.
Unauthorized Vehicles Will Get Towed: 

A reminder that unauthorized vehicles on Manitoba Drive and in the east and west loading docks will be tagged and possibly towed.
Exercise All Safety Measures & Stay Healthy!
We hope you and your staff are feeling well and exercising all safety measures such as washing your hand or using hand sanitizer often accessible to all your staff within your space.

Should you have any health concerns as the show progresses and wish to use a COVID test, they are available on the counter at the Show Office, Salon 103.

We wish you a great show!
First Aid Procedures at the Show
If an emergency requiring paramedics arises, please alert any of the following and identify the location. 

  • Boat Show Staff Member
  • Show Office (416-263-3185)
  • Information Booth Staff
  • The Lake Staff
  • Show Security (entrances, exits, roving)
We will radio paramedics and direct them to the location. 

If the situation is non-urgent, you can also direct the individual to the Show Office (Salon 103), where paramedics can meet them. 
QUICK LINKS
Thanks for Celebrating our 65th Anniversary with us!