Entry System Is Open!
Entry Deadline: January 10, 2022
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Free OConsortium Technology Tour in Michigan 11/9-15 |
Broadcast engineering, newsroom staff, first responders and students are invited to drop by The OConsortium Technology Tour, which will make stops in Michigan beginning this next week. The tour is a demonstration of the newest ATSC 3.0 technology contained in a Mobile Demonstration Unit and more.
There will be three stops in Michigan, one in Negaunee (Marquette) on 11/9; Kalamazoo on 11/11; and Detroit on 11/15. ( Read More) |
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November 7 | 2:00 a.m.
Daylight Saving Time Ends - Fall back!
November 18 | 1:00 - 2:30 p.m.
Free Webinar: "Everything Political: Preparing Broadcasters for 2022" with David Oxenford. A webinar designed to prepare broadcasters for the 2022 Election Cycle. ( Details & Registration)
December 1
FCC Deadline for filing Biennial Broadcast Ownership Reports.
December 8 | 12:00 - 1:00 p.m.
Free Webinar: "Battling Bias" with The Poynter Institute.
January 10
Quarterly Issues/Programs Report for 4th Quarter 2021 due in Online Public Inspection File.
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The Michigan Association of Broadcasters, (MAB) is seeking a smart, organized, and experienced event specialist to work with the MAB Executive Director of Programs to plan, market and execute our educational industry trade show, meetings, events, and educational programs throughout the year.
This full-time position requires experience in sales and marketing and must have strong graphic design, writing, and social media skills, as well as basic knowledge of video editing. The Specialist must be organized and energetic.
Knowledge of or experience in broadcast or media is preferred but not required along with background working extensively with CRM databases, InDesign, Excel, Adobe and Microsoft suites.
Salary is negotiable and comes with benefits including health insurance and 401k.
Send a resume with a cover letter along with graphic design work samples to sam@michmab.com. The MAB is a family friendly organization and an Equal Opportunity Employer. |
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LEGISLATIVE / REGULATORY UPDATES |
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Weekly Michigan Government Update
Kelley Cawthorne is the MAB legislative consultant working with MAB President White on your behalf in Lansing
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Tuesday’s elections will impact the makeup of the legislature in the near future. Ultimately, the House of Representatives will have a makeup of 55 Republicans and 51 Democrats, while the Senate will have a 22-16 Republican majority.
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Could Australian Decision Giving Broadcasters the Right to Collectively Bargain with Tech Companies Be a Preview of Things to Come in the US?
By: David Oxenford, Wilkinson Barker Knauer LLP
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Last week, the Australian Competition & Consumer Commission approved an application for Commercial Radio Australia to collectively bargain with Google and Facebook over the carriage by these tech platforms of news content from Australian radio broadcasters. This approval is an outgrowth of the adoption of the Australian News Media and Digital Platforms Bargaining Code. Read More
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Journalism Tax Credit Bill To Pay Salaries of Local Journalists Back in Budget Bill |
The NAB has announced that the journalism payroll tax credit has been included in the just-released Democratic reconciliation text that House leadership plans to bring to the floor as soon as this week. This represents a significant step towards inclusion of this provision in any final Build Back Better Act package. Read More
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MAB Salutes Traffic Directors from Across Michigan |
This past Tuesday (11/2), The MAB was honored to recognize Traffic Directors from across the state on National Traffic Professionals Day. Their hard work is often unseen but is critical in ensuring viewers and listeners in Michigan get the important news, information and entertainment that shapes their lives. The work of Traffic Directors touches every part of a station and what goes on-air would not be possible without their diligence. Read More
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WHTC's "Alegria Latina" Founder
Lupita Reyes Retiring
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Lupita Reyes created Holland’s first Spanish-language radio show at WHTC-AM/FM’s studios on Central Avenue in Holland more than 57 years ago. On December 31, 2021, she’s retiring. Reyes wanted a Spanish-language show to serve Holland’s growing Latino community and asked the station’s then-manager, Bill Gargano, to make it happen. Read More
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WMUK finalizes purchase of WKDS 89.9 FM |
Western Michigan University has announced that it has finalized purchase of WKDS-FM from Kalamazoo Public Schools. The station was purchased on behalf of the University's WMUK-FM, after approval was granted by the governing boards of both bodies. Read More
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40th Annual WLUC-TV Canathon Underway |
The annual WLUC-TV (Marquette) TV6 Canathon kicked off this past Monday (11/1). The Canathon is a month long effort to collect donations of canned goods to help feed a hungry neighbor. This is the 40th year for the event. Read More
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Webinars are free to MAB members and are archived for later viewing. Questions? Contact Dan Kelley at 1-800-YOUR-MAB. |
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FREE WEBINAR: Everything Political: Preparing Broadcasters for 2022
with David Oxenford, Wilkinson Barker Knauer LLP; Bobby Baker, Gary Schonman and Sima Nilsson, FCC Office of Political Programming
November 18, 2021 | 1:00 – 2:30 p.m. Eastern
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Many are suggesting that 2022 will be the biggest year ever for political advertising. Already we are seeing ads for candidates for elections next year, and disputes over those ads. Are you up to date on all the FCC rules that govern your sale of political ads? Do you know who you need to sell to, the rates that you can charge, and all the paperwork that is required – including the latest on the online political file? In a 90 minute webinar on November 18, David Oxenford of the DC law firm Wilkinson Barker Knauer LLP will be joined by the staff of the FCC’s Office of Political Programming – Bobby Baker, Gary Schonman and Sima Nilsson – to provide a refresher on the rules that you need to know to prepare for the 2022 election season. |
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FREE WEBINAR: Battling Bias
with The Poynter Institute
December 8, 2021 12:00 PM - 1:00 PM (EST)
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- Where do our biases come from?
- How do we recognize our own biases?
- Eight kinds of biases that can influence our journalism (these don’t make you a bad person, they mean you are normal)
- How biases influence who is in and out of our coverage
- How you can find new voices that will give you new insights, even on deadline
- How biases even show up in our Google searches
- The MOST likely place your biases might show up in a carefully crafted story
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FREE WEBINAR - "How To Write A “Creative” Spot in Minutes – Even If You’re a Newbie "
with Tim Burt, LBS Creative Expert
Tuesday, November 9, 2021 | 12:00 p.m. Eastern
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Regardless of the time of year (hello, “Holidays”) your clients are depending on you to deliver results. When a client wants to be on the air but has no idea what to talk about in their spot, or you know their ad is an unfocused mess and is beyond repair, it’s on YOU to devise an ad that will bring them traffic. Tim Burt is going to show you his “Subway Map Method” to write a spot – in minutes – that can speak to your client’s audience and solve their problem or fulfill their needs. |
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Ask LBS
It is common to run into difficult selling situations in the field. Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!
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The BEST Program
The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
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Sales Ideas
Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
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The MAB Foundation is thrilled to launch the 2022 Michigan Student Broadcast Awards and plan for an IN-PERSON awards ceremony at the Great Lakes Media Show on March 3, 2022. Get your entries ready now!
Entry Deadline: 3:00 pm on Tuesday, December 7, 2021
In-Person Awards Ceremony: Thursday, March 3, 2022
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Your Station’s Website Should Include These Two Types of Content
By: Seth Resler, Jacobs Media Strategies
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For years, I have been writing about how broadcasters can use a Content Marketing strategy to grow their audience and generate more sales leads. To do this, your website will need need two types of content: 1. Free And Open Content (to Get People to Come to Your Website); 2. Freemium Content (to Get People to Give You Their Data) Read More
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Michigan Association of Broadcasters | 1-800-YOUR-MAB | MichMAB.com
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