Marketing Tips from Mary Ellen
Certain markets, particularly real estate, have been
moving at warp speed for the past few years.
Eventually, what goes up must come down or start to level off.
How do you stay successful and top of mind in a changing market?
Keep casting the net. Especially when you get busy, it might be tempting to put the brakes on, but don’t stop marketing. You always want to keep your pipeline as full and steady as possible.
Efforts work best when they are consistent. The reason you are busy is because you've been plugging away. Continue to bring in new business via constant outreach. Rely on your tried-and-true methods and supplement with fresh channels.
Remember the bigger picture. Whenever you think you aren't good enough or you don't have what it takes, stop a moment and reflect on what others before you have accomplished, not because they had special powers, but just because they had persistence. Remember what you are doing and why you are doing it.
These marketing principles are universal and can apply to any endeavor.
Remind yourself to hold on. Be persistent. And just keep moving forward.
