Has there been a hotter topic in the world of fundraising these days bigger than the potential of artificial intelligence, better known as "AI"? When it is brought up in conversation between peers, the general vibe is "Whoa!" and a sense of pure awe.
According to the company BWF, as noted in their October 2023 article, computer scientist John McCarthy (considered a “founding father” of AI) defines artificial intelligence as “the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence, but AI does not have to confine itself to methods that are biologically observable.” Whoa.
Essentially, says BWF, AI tools use machine learning to mimic human intelligence, thereby completing tasks and functions that would otherwise require human intervention.
Moving on that same theme, AI fundraising is the use of AI technology and algorithms to support nonprofit fundraising efforts. BWF says that some AI fundraising tools use nonprofit data, such as donor or constituent data, to predict future behaviors. Other solutions help organizations automate manual processes or determine the right next steps to take to secure a donation, which can save time and resources.
Read more in this comprehensive guide regarding fundraising and AI here, including multiple use case examples: How to Unlock the Power of AI Fundraising: A Complete Guide (bwf.com)
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